CoolRunner Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CoolRunner's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CoolRunner.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CoolRunner
App Name : CoolRunner
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : CoolRunner ApS
Publisher : Instagram,Facebook
Total creative ads during the time period : 64
Duration : 330
Popularity : 19,686
Check ASO Keywords of CoolRunner
2. CoolRunner’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CoolRunner in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CoolRunner in the recent period. As of 2021-02-17, among the CoolRunner‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-17, CoolRunner's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.85%,
Instagram's proportion is 31.85%,
Audience Network's proportion is 18.15%,
Messenger's proportion is 18.15%,
's proportion is .
In the date of 2021-02-17, CoolRunner‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of CoolRunner
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CoolRunner. We can see some advertising trends.
Top 1 Ad Creative of CoolRunner
Ad Details ：
Headline ：Hent Coolrunner app’en her
Text ：1 - 2 - 3 og swipe – aldrig har det været nemmere at sende en pakke!
Download CoolRunner app’en gratis i dag og gør som +300.000 andre, der allerede sender pakker nemmere, hurtigere og billigere!
Du skal bare…
1. Indtaste modtagerens telefonnummer
2. Vælge hvor meget pakken vejer
3. Betale
Så får du en kode, som du skriver på pakken og du er klar til at aflevere pakken på det nærmeste af 16.000 indleveringssteder i hele landet.
Hent CoolRunner app’en gratis i dag og se selv hvor nemt det er!
Top 2 Ad Creative of CoolRunner
Ad Details ：
Headline ：Hent Coolrunner app’en her
Text ：1 - 2 - 3 og swipe – aldrig har det været nemmere at sende en pakke!
Download CoolRunner app’en gratis i dag og gør som +300.000 andre, der allerede sender pakker nemmere, hurtigere og billigere!
Du skal bare…
1. Indtaste modtagerens telefonnummer
2. Vælge hvor meget pakken vejer
3. Betale
Så får du en kode, som du skriver på pakken og du er klar til at aflevere pakken på det nærmeste af 16.000 indleveringssteder i hele landet.
Hent CoolRunner app’en gratis i dag og se selv hvor nemt det er!
Top 3 Ad Creative of CoolRunner
Ad Details ：
Headline ：Hent Coolrunner app’en her
Text ：1 - 2 - 3 og swipe – aldrig har det været nemmere at sende en pakke!
Download CoolRunner app’en gratis i dag og gør som +300.000 andre, der allerede sender pakker nemmere, hurtigere og billigere!
Du skal bare…
1. Indtaste modtagerens telefonnummer
2. Vælge hvor meget pakken vejer
3. Betale
Så får du en kode, som du skriver på pakken og du er klar til at aflevere pakken på det nærmeste af 16.000 indleveringssteder i hele landet.
Hent CoolRunner app’en gratis i dag og se selv hvor nemt det er!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 189 | 189 | 214 |
| Popularity | 992 | 992 | 990 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for CoolRunner in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free CoolRunner's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CoolRunner, you can click the app name below to view related reports, or you can find more info in ASOTools.