Coop Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Coop’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coop.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Coop

App Name : Coop



OS : Android

Network : Facebook,Google Ads(Admob),Instagram

Developer : Coop

Publisher : Word Game Collection(Free),Marbel My First Word - Apps for Toddler and Baby,WAStickerApps Kiss

Total creative ads during the time period : 22

Duration : 93

Popularity : 1,194

2. Coop’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Coop in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Coop in the recent period. As of 2020-09-05, among the Coop‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, Coop’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 80.64%,

Instagram’s proportion is 19.36%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, Coop‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Coop

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coop. We can see some advertising trends.

Top 1 Ad Creative of Coop

Ad Details :

Headline :SMELTIES per neonati e bambini dai 6 mesi.

Text :SMELTIES è uno spuntino salutare per neonati e bambini dai 6 mesi.

Top 2 Ad Creative of Coop

Ad Details :

Headline :PROMO ALARM: -50%

Text :Nur dieses Wochenende vom 26.-27.06. bei Coop: -50% ab 2 Stück auf das gesamte L'Oréal Paris Sortiment!

Top 3 Ad Creative of Coop

Ad Details :

Headline :SMELTIES con miglio

Text :Per neonati e bambini dai 6 mesi.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 3 1 2
Popularity 55 53 53
Dimensions 400 x 400 1080 x 1080 400 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Switzerland Romania Switzerland
Language Italian German Indonesian

Through the above analysis, we can see that the most effective channel for Coop in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Coop’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Coop, you can click the app name below to view related reports.