COPE Wellness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the COPE Wellness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps COPE Wellness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of COPE Wellness
App Name : COPE Wellness
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Centers of Psychiatric Excellence, LLC
Publisher : Facebook,Instagram
Total creative ads during the time period : 15
Duration : 258
Popularity : 4,837
Check ASO Keywords of COPE Wellness
2. COPE Wellness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser COPE Wellness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of COPE Wellness in the recent period. As of 2021-03-14, among the COPE Wellness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, COPE Wellness's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, COPE Wellness‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of COPE Wellness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of COPE Wellness. We can see some advertising trends.
Top 1 Ad Creative of COPE Wellness
Ad Details ：
Headline ：Free 15-Minute Telephone Consult
Text ：Find relief and clarity through our innovative options for mental wellness.
Top 2 Ad Creative of COPE Wellness
Ad Details ：
Headline ：Free 15-Minute Telephone Consult
Text ：Find relief and clarity through our innovative options for mental wellness.
Top 3 Ad Creative of COPE Wellness
Ad Details ：
Headline ：Free 15-Minute Telephone Consult
Text ：Find relief and clarity through our innovative options for mental wellness.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 232 | 232 | 232 |
| Popularity | 998 | 998 | 997 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | Australia,United States,United Kingdom,Canada | Australia,United States,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for COPE Wellness in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free COPE Wellness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to COPE Wellness, you can click the app name below to view related reports, or you can find more info in ASOTools.