Covabra Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Covabra’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Covabra.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Covabra

App Name : Covabra

Logo

Covabra-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Cave Digital

Publisher : Buraco Canastra Online,Five In a Row - Gomoku,Despertar Sabiendo,PiTT - PTT 行動裝置瀏覽器,HD Camera and Photo Editor,Face Camera-Snappy Photo,USA Weather forecast,Treehouse Table

Total creative ads during the time period : 39

Duration : 683

Popularity : 2,324

2. Covabra’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Covabra in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Covabra in the recent period. As of 2020-09-06, among the Covabra‘s ad creative, the Html category’s proportion is 60.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 40.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Covabra’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-06, Covabra‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Covabra

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Covabra. We can see some advertising trends.

Top 1 Ad Creative of Covabra

Ad Details :

Headline :Covabra Supermercados | Bem-Estar a cada encontro

Text :Os Supermercados Covabra tem unidades pelo interior de São Paulo, prezando sempre pela economia e bem-estar de nossos clientes.

Top 2 Ad Creative of Covabra

Ad Details :

Headline :Cliente Bem-Estar!

Text :Os Supermercados Covabra tem unidades pelo interior de São Paulo, prezando sempre pela economia e bem-estar de nossos clientes.

Top 3 Ad Creative of Covabra

Ad Details :

Headline :Visite a nossa Loja!

Text :Os Supermercados Covabra tem unidades pelo interior de São Paulo, prezando sempre pela economia e bem-estar de nossos clientes.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 13 9 9
Popularity 69 68 68
Dimensions 1200 x 1200 1200 x 1200 1200 x 1200
Creative Type Image Image Image
Network Facebook Audience Network Instagram
Related Ads 2 1 1
Countries Brazil,Angola,Portugal Portugal,Angola,Brazil Angola,Brazil,Portugal
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Covabra in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Covabra’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Covabra, you can click the app name below to view related reports.