COVID KE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the COVID KE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps COVID KE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of COVID KE
App Name : COVID KE
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Real Time Medical Inc.
Publisher : Facebook,Instagram,倉頡/速成練習工具,Tank Evolution: Merge n Defense King of Monsters!,QuizYard
Total creative ads during the time period : 48
Duration : 57
Popularity : 8,753
Check ASO Keywords of COVID KE
2. COVID KE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser COVID KE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of COVID KE in the recent period. As of 2021-03-16, among the COVID KE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, COVID KE's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, COVID KE‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of COVID KE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of COVID KE. We can see some advertising trends.
Top 1 Ad Creative of COVID KE
Ad Details ：
Headline ：Download The Covid-KE App For Free!
Text ：Get The Latest UNBIASED, Peer-Reviewed COVID-19 & Vaccine Updates With COVID-KE. A Valuable Tool For All Health Care Professionals.
Top 2 Ad Creative of COVID KE
Ad Details ：
Headline ：Download The Covid-KE App For Free!
Text ：Get The Latest UNBIASED, Peer-Reviewed COVID-19 & Vaccine Updates With COVID-KE. A Valuable Tool For All Health Care Professionals.
Top 3 Ad Creative of COVID KE
Ad Details ：
Headline ：Download The Covid-KE App For Free!
Text ：Get The Latest UNBIASED, Peer-Reviewed COVID-19 & Vaccine Updates With COVID-KE. A Valuable Tool For All Health Care Professionals.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 50 | 50 | 50 |
| Popularity | 273 | 272 | 272 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for COVID KE in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free COVID KE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to COVID KE, you can click the app name below to view related reports, or you can find more info in ASOTools.