COZY HOME Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the COZY HOME's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps COZY HOME.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of COZY HOME
App Name : COZY HOME
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Konstantin Semenenko
Publisher : Instagram,Amazing Car Creator - Design your Vehicle
Total creative ads during the time period : 52
Duration : 289
Popularity : 14,519
Check ASO Keywords of COZY HOME
2. COZY HOME’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser COZY HOME in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of COZY HOME in the recent period. As of 2020-12-06, among the COZY HOME‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 60.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-06, COZY HOME's the proportion of networks impressions are placed like this:
Facebook's proportion is 78.55%,
Instagram's proportion is 21.45%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-06, COZY HOME‘s network with the most ads is Facebook and its proportion is 80.0%.
3. Top 3 Ad Creative Analysis of COZY HOME
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of COZY HOME. We can see some advertising trends.
Top 1 Ad Creative of COZY HOME
Ad Details ：
Headline ：
Text ：Скидки до 75% в COZY HOME!
Стильное постельное белье из натуральных тканей. Быстрая доставка. Выбирайте!
Top 2 Ad Creative of COZY HOME
Ad Details ：
Headline ：
Text ：Скидки до 75% в COZY HOME!
Стильное постельное белье из натуральных тканей. Быстрая доставка. Выбирайте!
Top 3 Ad Creative of COZY HOME
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 118 | 118 | 0 |
| Popularity | 856 | 855 | |
| Dimensions | 1080 x 1085 | 1080 x 1085 | |
| Creative Type | Image | Image | |
| Network | |||
| Related Ads | 1 | 1 | 0 |
| Countries | Russia | Russia | |
| Language | Russian | Russian |
Through the above analysis, we can see that the most effective channel for COZY HOME in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free COZY HOME's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to COZY HOME, you can click the app name below to view related reports, or you can find more info in ASOTools.