CRAFTING Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CRAFTING's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CRAFTING.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CRAFTING
App Name : CRAFTING
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : NIHON VOGUE-SHA CO.,LTD.
Publisher : Instagram,Facebook
Total creative ads during the time period : 176
Duration : 487
Popularity : 15,257
Check ASO Keywords of CRAFTING
2. CRAFTING’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CRAFTING in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CRAFTING in the recent period. As of 2021-03-16, among the CRAFTING‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 23.53%, Carousel category's proportion is 76.47%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, CRAFTING's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.91%,
Instagram's proportion is 29.91%,
Messenger's proportion is 29.91%,
Audience Network's proportion is 10.28%,
's proportion is .
In the date of 2021-03-16, CRAFTING‘s network with the most ads is Facebook and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of CRAFTING
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CRAFTING. We can see some advertising trends.
Top 1 Ad Creative of CRAFTING
Ad Details ：
Headline ：アラン模様のニット小物キット、新登場！
Text ：アプリでいつでもどこでも学べる「CRAFTING」 ＼秋冬に大活躍のニットを編んでみませんか？／ 上質な糸で編む材料セットつき動画レッスン
Top 2 Ad Creative of CRAFTING
Ad Details ：
Headline ：初心者向け！『アラン模様の帽子＆スヌード』キット
Text ：動画レッスンアプリ「CRAFTING」 ボリュームも実用性も上質な糸のお試しにも ベストな編み物キット＆動画レッスン ＼『アラン模様の帽子＆スヌード』が新登場／
Top 3 Ad Creative of CRAFTING
Ad Details ：
Headline ：ニットの季節、今年は何を編みますか？
Text ：日本ではなかなか見られない色合いや軽さが特徴の毛糸、Brooklyn Tweed の材料キットつき「アラン模様の帽子とスヌード」が動画レッスンアプリ「CRAFTING」に新登場
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 27 | 27 |
| Popularity | 124 | 122 | 121 |
| Dimensions | 800 x 800 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for CRAFTING in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free CRAFTING's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CRAFTING, you can click the app name below to view related reports, or you can find more info in ASOTools.