CRYSTAL & STONE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the CRYSTAL & STONE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CRYSTAL & STONE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of CRYSTAL & STONE
App Name : CRYSTAL & STONE
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : CRYSTAL & STONE
Publisher : Instagram,Facebook
Total creative ads during the time period : 101
Duration : 159
Popularity : 50,019
Check ASO Keywords of CRYSTAL & STONE
2. CRYSTAL & STONE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser CRYSTAL & STONE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of CRYSTAL & STONE in the recent period. As of 2021-03-12, among the CRYSTAL & STONE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.23%, Playable Ads category's proportion is 0.0%, Image category's proportion is 48.84%, Carousel category's proportion is 20.93%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, CRYSTAL & STONE's the proportion of networks impressions are placed like this:
Instagram's proportion is 65.35%,
Facebook's proportion is 33.18%,
Messenger's proportion is 1.47%,
's proportion is ,
's proportion is .
In the date of 2021-03-12, CRYSTAL & STONE‘s network with the most ads is Instagram and its proportion is 65.12%.
3. Top 3 Ad Creative Analysis of CRYSTAL & STONE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CRYSTAL & STONE. We can see some advertising trends.
Top 1 Ad Creative of CRYSTAL & STONE
Ad Details ：
Headline ：Time To Glow Up Your Space!
Text ：Give your space the glow up it needs with stunning crystal decor.
Discover our carefully selected range online now.
Free Shipping Orders $50+ // Decorate Now, Pay Later ✓
Top 2 Ad Creative of CRYSTAL & STONE
Ad Details ：
Headline ：Revive & Thrive With Crystals
Text ：When I get that feeling, I need crystal healing ✨
Bring on the good vibes - Harness the healing powers of crystals.
Free Shipping Orders $50+ // Get Zen Now, Pay Later ✓
Top 3 Ad Creative of CRYSTAL & STONE
Ad Details ：
Headline ：Vibe Now At Perth's Go To For Crystals & Stones
Text ：Discover your local crystal paradise just down the road! ✨
Get personalised advice in-store to find crystals for your needs & join in on our regular local community events!
Visit us on Prindiville Drive, Wangara today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 158 | 157 | 109 |
| Popularity | 839 | 833 | 797 |
| Dimensions | 400 x 400 | 400 x 400 | 600 x 400 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Australia | Australia | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for CRYSTAL & STONE in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free CRYSTAL & STONE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to CRYSTAL & STONE, you can click the app name below to view related reports, or you can find more info in ASOTools.