Cultural Atlas of New Mexico Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cultural Atlas of New Mexico's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cultural Atlas of New Mexico.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cultural Atlas of New Mexico
App Name : Cultural Atlas of New Mexico
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : New Mexico Department of Cultural Affairs
Publisher : Instagram,Facebook,USA Weather forecast,Treehouse Table,SHAREit - Transfer & Share,Unicorn Live Wallpaper,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 94
Duration : 764
Popularity : 6,049
Check ASO Keywords of Cultural Atlas of New Mexico
2. Cultural Atlas of New Mexico’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cultural Atlas of New Mexico in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cultural Atlas of New Mexico in the recent period. As of 2021-01-02, among the Cultural Atlas of New Mexico‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-02, Cultural Atlas of New Mexico's the proportion of networks impressions are placed like this:
Instagram's proportion is 66.43%,
Facebook's proportion is 16.78%,
Audience Network's proportion is 16.78%,
's proportion is ,
's proportion is .
In the date of 2021-01-02, Cultural Atlas of New Mexico‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Cultural Atlas of New Mexico
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cultural Atlas of New Mexico. We can see some advertising trends.
Top 1 Ad Creative of Cultural Atlas of New Mexico
Ad Details ：
Headline ：Museums & Historic Sites Guide for Summer/Fall 2019
Text ：
Top 2 Ad Creative of Cultural Atlas of New Mexico
Ad Details ：
Headline ：
Text ：New Mexico has a very unique agricultural history! Learn more about the New Mexico Farm & Ranch Heritage Museum by following their Facebook page and then planning a trip to see it yourself.
Watch the in depth version at https://youtu.be/xZZj7YPU9NA.
Top 3 Ad Creative of Cultural Atlas of New Mexico
Ad Details ：
Headline ：
Text ：New Mexico has a very unique agricultural history! Learn more about the New Mexico Farm & Ranch Heritage Museum by following their Facebook page and then planning a trip to see it yourself.
Watch the in depth version at https://youtu.be/xZZj7YPU9NA.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 102 | 9 | 9 |
| Popularity | 786 | 96 | 96 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 17 | 17 |
| Countries | United States | United States,Canada,United Kingdom,Australia | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cultural Atlas of New Mexico in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Cultural Atlas of New Mexico's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cultural Atlas of New Mexico, you can click the app name below to view related reports, or you can find more info in ASOTools.