Curam Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Curam's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Curam.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Curam
App Name : Curam
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Curam Care
Publisher : Instagram,Facebook,消灭星星经典版-消灭星星星爱消除,Knights Bubbles,Color Match,Focus - Be Productive!,Escape from Okinawa,Catch The Kenny
Total creative ads during the time period : 44
Duration : 297
Popularity : 4,266
Check ASO Keywords of Curam
2. Curam’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Curam in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Curam in the recent period. As of 2021-04-29, among the Curam‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.27%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.73%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-29, Curam's the proportion of networks impressions are placed like this:
Facebook's proportion is 72.26%,
Audience Network's proportion is 27.74%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-29, Curam‘s network with the most ads is Facebook and its proportion is 63.64%.
3. Top 3 Ad Creative Analysis of Curam
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Curam. We can see some advertising trends.
Top 1 Ad Creative of Curam
Ad Details ：
Headline ：Affordable Care at Home
Text ：Sign Up For Free Today
Top 2 Ad Creative of Curam
Ad Details ：
Headline ：Home Care Near You
Text ：Sign Up Today!
Top 3 Ad Creative of Curam
Ad Details ：
Headline ：Earn More With Greater Flexibility.
Text ：Curam are building a fairer care community, come and join us! Curam Carers earn £15 p/h on average. How it works:
✅ Sign up, complete your profile, book an online interview and become a carer.
✅ Advertise your profile to clients for free - there is no joining fee.
✅ We pay for your carer insurance.
✅ We automatically update you by email of new jobs in your area.
✅ We charge the lowest fees (12.5%) in the sector so you earn more and your client pays less.
✅ Our ‘micro team’ system helps you build links with other carers for holiday cover and support for you.
✅ You choose your own rates and clients.
Sign up today and book your online interview.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 177 | 100 | 60 |
| Popularity | 331 | 152 | 149 |
| Dimensions | 799 x 846 | 1080 x 1080 | 799 x 846 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 9 | 7 | 3 |
| Countries | United Kingdom | United Kingdom | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Curam in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Curam's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Curam, you can click the app name below to view related reports, or you can find more info in ASOTools.