Daily Journal E-Edition Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Daily Journal E-Edition's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Daily Journal E-Edition.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Daily Journal E-Edition
App Name : Daily Journal E-Edition
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Home News Enterprises, LLC.
Publisher : Facebook,Instagram
Total creative ads during the time period : 13
Duration : 704
Popularity : 1,078
Check ASO Keywords of Daily Journal E-Edition
2. Daily Journal E-Edition’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Daily Journal E-Edition in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Daily Journal E-Edition in the recent period. As of 2020-09-16, among the Daily Journal E-Edition‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-16, Daily Journal E-Edition's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-16, Daily Journal E-Edition‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Daily Journal E-Edition
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Daily Journal E-Edition. We can see some advertising trends.
Top 1 Ad Creative of Daily Journal E-Edition
Ad Details ：
Headline ：
Text ：In a simplistic world, growth of employment would wipe out unemployment. However, many other factors can intervene. https://t.co/336X7zMh2g #jobhunting #jobseekers https://t.co/UaQwXeVGyX
Top 2 Ad Creative of Daily Journal E-Edition
Ad Details ：
Headline ：Franklin man beat disease, learned to appreciate life, time, patience
Text ：Neil Dixon spotted blood in his stool & went to see his doctor, who ordered a #colonoscopy. After the procedure, he was told "Mr. Dixon, you just saved your life... You have #RectalCancer." He has been #CancerFree for 6 years. (via @DailyJournalNet) https://t.co/9KJfrUUtkp
Top 3 Ad Creative of Daily Journal E-Edition
Ad Details ：
Headline ：Letter: Let’s celebrate passage of Great American Outdoors Act
Text ：Sometimes, we have to search it out, but there is good news out there!. This letter from Angela was published in the Daily Journal today. She's running to bring more balance to our statehouse - we need it there, just like we need it in our news diet.
http://www.dailyjournal.net/2020/09/10/letter_lets_celebrate_passage_of_great_american_outdoors_act/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 7 | 5 |
| Popularity | 416 | 62 | 59 |
| Dimensions | 1200 x 630 | 1200 x 630 | 1200 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | Canada,United Kingdom,United States,Australia | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Daily Journal E-Edition in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Daily Journal E-Edition's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Daily Journal E-Edition, you can click the app name below to view related reports, or you can find more info in ASOTools.