Daily Mail Online Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Daily Mail Online's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Daily Mail Online.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Daily Mail Online
App Name : Daily Mail Online
Logo：
OS : Android
Network : Facebook,Twitter,Instagram
Developer : Daily Mail Online
Publisher : Instagram,Facebook,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout
Total creative ads during the time period : 453
Duration : 1,678
Popularity : 62,017
Check ASO Keywords of Daily Mail Online
2. Daily Mail Online’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Daily Mail Online in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Daily Mail Online in the recent period. As of 2021-03-15, among the Daily Mail Online‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Daily Mail Online's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
Facebook's proportion is 16.67%,
Audience Network's proportion is 16.67%,
's proportion is .
In the date of 2021-03-15, Daily Mail Online‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Daily Mail Online
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Daily Mail Online. We can see some advertising trends.
Top 1 Ad Creative of Daily Mail Online
Ad Details ：
Headline ：Vanessa Bryant announces public memorial for Kobe and Gianna
Text ：The date for the memorial is February 24, 2020, which was a conscious choice. Two was Gianna's jersey number, 24 was Kobe's and 20 is the amount of years he was a Laker.
Top 2 Ad Creative of Daily Mail Online
Ad Details ：
Headline ：Couple who matched on Bumble by chance
Text ：Mark Lusted, 30, from Bedfordshire, was making his way through Heathrow airport for a trip to France when he unexpectedly matched with Leah Woolridge-McPherson, 29, from Toronto on Bumble.
Top 3 Ad Creative of Daily Mail Online
Ad Details ：
Headline ：OSCARS 2020: Best dressed stars shine despite SOGGY red carpet
Text ：What an amazing son ❤️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 270 | 1 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 636 x 382 | 636 x 382 | 636 x 382 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | United States | Philippines |
| Language | English | English | Filipino |
Through the above analysis, we can see that the most effective channel for Daily Mail Online in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Daily Mail Online's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Daily Mail Online, you can click the app name below to view related reports, or you can find more info in ASOTools.