Dairy Queen Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dairy Queen's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dairy Queen.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dairy Queen
App Name : Dairy Queen
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : International Dairy Queen®️
Publisher : Facebook,Instagram,Bí Quyết Giảm Cân Hiệu Quả,Holiday recipes - free holiday recipes cookbook,AZ Screen Recorder - Video Recorder, Livestream,無料スタンプ『トークが弾むスタンプ』LINEでも使える 無料スタンプ♪マッチングアプリにも!!,Simulator Hoverboard,宝宝数学 - 儿童数学启蒙动画教程
Total creative ads during the time period : 149
Duration : 960
Popularity : 10,337
Check ASO Keywords of Dairy Queen
2. Dairy Queen’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dairy Queen in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dairy Queen in the recent period. As of 2021-03-16, among the Dairy Queen‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dairy Queen's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Dairy Queen‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dairy Queen
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dairy Queen. We can see some advertising trends.
Top 1 Ad Creative of Dairy Queen
Ad Details ：
Headline ：Happy Tastes Good with the DQ App
Text ：Easily order ahead for take-out or curbside pick up and get exclusive weekly deals delivered right to your phone.
Top 2 Ad Creative of Dairy Queen
Ad Details ：
Headline ：Happy Tastes Good with the DQ App
Text ：Get weekly deals, rewards, and mobile ordering in the DQ® App. #HappyTastesGood
Top 3 Ad Creative of Dairy Queen
Ad Details ：
Headline ：Happy Tastes Good with the DQ App
Text ：Get weekly deals, rewards, and mobile ordering in the DQ® App. #HappyTastesGood
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 189 | 83 | 53 |
| Popularity | 403 | 175 | 151 |
| Dimensions | 1080 x 1080 | 750 x 750 | 750 x 750 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 6 | 6 | 3 |
| Countries | United States,Australia,Canada,United Kingdom | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dairy Queen in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dairy Queen's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dairy Queen, you can click the app name below to view related reports, or you can find more info in ASOTools.