Dairy Queen® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dairy Queen®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dairy Queen®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dairy Queen®
App Name : Dairy Queen®
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : International Dairy Queen, Inc.
Publisher : Facebook,Instagram,Simulator Hoverboard,宝宝数学 - 儿童数学启蒙动画教程,Quiz Test Your Knowledge,Hrvatska Vijesti,[로또분석]나만의 방식으로 활용할 수 있는 로또툴즈!
Total creative ads during the time period : 116
Duration : 932
Popularity : 8,659
Check ASO Keywords of Dairy Queen®
2. Dairy Queen®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dairy Queen® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dairy Queen® in the recent period. As of 2021-03-16, among the Dairy Queen®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dairy Queen®'s the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Dairy Queen®‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dairy Queen®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dairy Queen®. We can see some advertising trends.
Top 1 Ad Creative of Dairy Queen®
Ad Details ：
Headline ：Happy Tastes Good with the DQ App
Text ：Why You’ll Love This App: • Get access to exclusive mobile deals* • Save your favorite DQ® location • Get updates from our team, like the BLIZZARD® Treat of the Month And at select participating locations only: • Order ahead on your phone • Customize your favorite Fan Food • Earn ...
Top 2 Ad Creative of Dairy Queen®
Ad Details ：
Headline ：Order Ahead and Earn Reward Points with the DQ App
Text ：Download the DQ® App and save time with Mobile Ordering
Top 3 Ad Creative of Dairy Queen®
Ad Details ：
Headline ：NEW Signature Stackburger Menu
Text ：The NEW Signature Stackburger Menu is here and it’s got five mouthwatering burgers to beat burger boredom. With a variety of delicious toppings and 100% seasoned real beef patties. Grab one today and experience DQ burgers like never before. #HappyTastesGood
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 86 | 25 |
| Popularity | 766 | 319 | 122 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Canada,Australia,United Kingdom,United States | United States | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dairy Queen® in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dairy Queen®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dairy Queen®, you can click the app name below to view related reports, or you can find more info in ASOTools.