Dating.com™: meet new people online - chat & date Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dating.com™: meet new people online - chat & date's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dating.com™: meet new people online - chat & date.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dating.com™: meet new people online - chat & date
App Name : Dating.com™: meet new people online - chat & date
Logo：
OS : Android
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : DMM SOLUTIONS INC.
Publisher : Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook,UC Mini-Download Video Status & Movies,True Mobile Caller ID Locator & Call Blocker,USA Weather forecast,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call,Palco MP3,Video Collage Maker
Total creative ads during the time period : 5,392
Duration : 1,754
Popularity : 690,311
Check ASO Keywords of Dating.com™: meet new people online - chat & date
2. Dating.com™: meet new people online - chat & date’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dating.com™: meet new people online - chat & date in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dating.com™: meet new people online - chat & date in the recent period. As of 2021-03-15, among the Dating.com™: meet new people online - chat & date‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 72.13%, Carousel category's proportion is 13.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dating.com™: meet new people online - chat & date's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.04%,
Facebook's proportion is 24.99%,
Instagram's proportion is 24.99%,
Audience Network's proportion is 24.94%,
Google Ads(Admob)'s proportion is 0.04%.
In the date of 2021-03-15, Dating.com™: meet new people online - chat & date‘s network with the most ads is Facebook and its proportion is 24.59%.
3. Top 3 Ad Creative Analysis of Dating.com™: meet new people online - chat & date
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dating.com™: meet new people online - chat & date. We can see some advertising trends.
Top 1 Ad Creative of Dating.com™: meet new people online - chat & date
Ad Details ：
Headline ：Start chatting now!
Text ：Hey! Are you there? New singles joined the app. Check their profiles right now! ❤
Top 2 Ad Creative of Dating.com™: meet new people online - chat & date
Ad Details ：
Headline ：Dating.com：认识新的人
Text ：Check out single men who want to chat and date - get the Dating.com app today.
Top 3 Ad Creative of Dating.com™: meet new people online - chat & date
Ad Details ：
Headline ：See their full profiles!
Text ：Are you looking for the ultimate online dating experience? Get much more than a simple matchmaking service with #1 dating and chat app - Dating.com! You can watch streams, chat, date and get closer to millions of single women and men from around the world! With the Dating.com streaming, dating and c...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 361 | 220 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 278 x 417 | 1080 x 1080 | |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 5 | 19 | 1 |
| Countries | Slovak,Denmark,Poland,Vietnam,United Arab Emirates,Canada,Mexico,Portugal,Sweden,United Kingdom,Philippines,Spain,Australia,Singapore,Hong Kong,Italy,Malaysia,New Zealand,Romania,Puerto Rico | Australia,Canada,United States,United Kingdom | Thailand,Belgium,Singapore,Honduras,Lithuania,United States,France,Malaysia,Malta |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dating.com™: meet new people online - chat & date in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dating.com™: meet new people online - chat & date's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dating.com™: meet new people online - chat & date, you can click the app name below to view related reports, or you can find more info in ASOTools.