Dawn of Zombies: The Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dawn of Zombies: The Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dawn of Zombies: The Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dawn of Zombies: The Survival
App Name : Dawn of Zombies: The Survival
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Royal Ark. We craft best action games every day
Publisher : Instagram,Facebook,Pixel Block Gun 3D,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,GulogGratis
Total creative ads during the time period : 1,633
Duration : 537
Popularity : 393,519
Check ASO Keywords of Dawn of Zombies: The Survival
2. Dawn of Zombies: The Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dawn of Zombies: The Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dawn of Zombies: The Survival in the recent period. As of 2021-03-15, among the Dawn of Zombies: The Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dawn of Zombies: The Survival's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.05%,
Instagram's proportion is 25.98%,
Audience Network's proportion is 21.67%,
Messenger's proportion is 20.3%,
's proportion is .
In the date of 2021-03-15, Dawn of Zombies: The Survival‘s network with the most ads is Audience Network and its proportion is 25.22%.
3. Top 3 Ad Creative Analysis of Dawn of Zombies: The Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dawn of Zombies: The Survival. We can see some advertising trends.
Top 1 Ad Creative of Dawn of Zombies: The Survival
Ad Details ：
Headline ：
Text ：🧟♀Try to survive in the post-apocalyptic world🧟♂🔫🏃♂
Top 2 Ad Creative of Dawn of Zombies: The Survival
Ad Details ：
Headline ：
Text ：🧟♀Try to survive in the post-apocalyptic world🧟♂🔫🏃♂
Top 3 Ad Creative of Dawn of Zombies: The Survival
Ad Details ：
Headline ：
Text ：Try new survival game☣
- 60+ kinds of weapons
- Awesome skill system
- Build and craft
- Gain your reputation
🧟♀Try to survive in the post-apocalyptic world🧟♂
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 364 | 176 | 173 |
| Popularity | 999 | 991 | 989 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Ireland,El Salvador,Tanzania,Moldavia,Mauritius,Sweden,Costa Rica,Bhutan,Kirghizia,Romania,Gabon,Bosnia Hercegovina,Vatican City State,Peru,Togo,Malta,Cote d'lvoire,Angola,Cyprus | Romania,Saint Lucia,Dominica,Spain,Italy,Swaziland,Liberia,Nicaragua,Canada,St Kitts-Nevis,Dominican,Belarus,Yemen,Afghanistan,Chad,Costa Rica,Antigua and Barbuda,Norfolk Island,Botswana | Germany,Brazil,Japan,Canada,Armenia,DR Congo,Australia,Italy,United Arab Emirates,Netherlands,Taiwan,Singapore,Romania,Austria,Philippines,Thailand,Indonesia,Belgium,Pakistan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dawn of Zombies: The Survival in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dawn of Zombies: The Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dawn of Zombies: The Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.