Dawn of Zombies: The Survival Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dawn of Zombies: The Survival’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dawn of Zombies: The Survival.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dawn of Zombies: The Survival

App Name : Dawn of Zombies: The Survival

Logo

Dawn of Zombies: The Survival-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Royal Ark. We craft best action games every day

Publisher : Pixel Block Gun 3D,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,POTO - Photo Frames & Collage,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵,ダンジョン&ピクセルヒーロー

Total creative ads during the time period : 838

Duration : 348

Popularity : 140,100

2. Dawn of Zombies: The Survival’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dawn of Zombies: The Survival in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dawn of Zombies: The Survival in the recent period. As of 2020-09-07, among the Dawn of Zombies: The Survival‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 52.63%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 47.37%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Dawn of Zombies: The Survival’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 68.08%,

Audience Network’s proportion is 12.7%,

Instagram’s proportion is 9.61%,

Messenger’s proportion is 9.61%,

’s proportion is .

In the date of 2020-09-07, Dawn of Zombies: The Survival‘s network with the most ads is Facebook and its proportion is 63.16%.

3. Top 3 Ad Creative Analysis of Dawn of Zombies: The Survival

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dawn of Zombies: The Survival. We can see some advertising trends.

Top 1 Ad Creative of Dawn of Zombies: The Survival

Ad Details :

Headline :Dawn of Zombies: The Survival

Text :‎DoZ is an online simulator of survival in a post-apocalyptic world. Here, those who lived through Conflagration were left to survive against hunger, aberrations, fanatical mutants and zombies, diseases and radiation. And, of course, other survivors. Game features: - Build and craft on the ground ...

Top 2 Ad Creative of Dawn of Zombies: The Survival

Ad Details :

Headline :Dawn of Zombies: The Survival

Text :‎DoZ is an online simulator of survival in a post-apocalyptic world. Here, those who lived through Conflagration were left to survive against hunger, aberrations, fanatical mutants and zombies, diseases and radiation. And, of course, other survivors. Game features: - Build and craft on the ground ...

Top 3 Ad Creative of Dawn of Zombies: The Survival

Ad Details :

Headline :Dawn of Zombies: The Survival

Text :‎DoZ is an online simulator of survival in a post-apocalyptic world. Here, those who lived through Conflagration were left to survive against hunger, aberrations, fanatical mutants and zombies, diseases and radiation. And, of course, other survivors. Game features: - Build and craft on the ground ...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 117 109 103
Popularity 900 853 825
Dimensions 1200 x 628 1080 x 1920 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Oman,Finland,Liechtenstein,Norfolk Island,Vanuatu,The United States Virgin Islands,Iceland,Swaziland,Switzerland,Turks and Caicos Islands,Saint Lucia,Zimbabwe,Lithuania,Martinique,Niger,Afghanistan,Egypt,Germany,Gibraltar Czech,Palestine,Guatemala,Kuwait,Ecuador,Andorra,Cameroon,Lebanon,Dominican,Tajikistan,Uzbekistan,Slovenia,Nigeria,Uganda,Kenya,Iraq,Singapore,Italy,Taiwan Singapore,Guatemala,Egypt,Andorra,Tunisia,St Kitts-Nevis,Pakistan,Taiwan,Vietnam,DR Congo,Saint Martin,Niue,Reunion,Nepal,Norfolk Island,Micronesia,San Marino,Mayotte,Mozambique
Language English English English

Through the above analysis, we can see that the most effective channel for Dawn of Zombies: The Survival in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Dawn of Zombies: The Survival’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dawn of Zombies: The Survival, you can click the app name below to view related reports.