DBS Card+ HK Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DBS Card+ HK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DBS Card+ HK.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DBS Card+ HK

App Name : DBS Card+ HK

Logo：

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : DBS Bank (Hong Kong) Limited

Publisher : Instagram,Facebook,Counting 123 - Learn to count,QR Code Scanner Reader Pro,Line 98 - Amazing Color Ball,رشفة لعبة كلمات متقاطعة - وصلة

Total creative ads during the time period : 246

Duration : 603

Popularity : 25,553

Check ASO Keywords of DBS Card+ HK

2. DBS Card+ HK’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DBS Card+ HK in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DBS Card+ HK in the recent period. As of 2021-03-16, among the DBS Card+ HK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, DBS Card+ HK's the proportion of networks impressions are placed like this:

Facebook's proportion is 49.52%,

Audience Network's proportion is 37.86%,

Instagram's proportion is 12.62%,

's proportion is ,

's proportion is .

In the date of 2021-03-16, DBS Card+ HK‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of DBS Card+ HK

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DBS Card+ HK. We can see some advertising trends.

Top 1 Ad Creative of DBS Card+ HK

Ad Details ：

Headline ：DBS Black Card迎新獎賞高達80,000里

Text ：大世界，放眼看。

Top 2 Ad Creative of DBS Card+ HK

Ad Details ：

Headline ：成功申請DBS COMPASS VISA，26吋鋁框型格行李箱到手！

Text ：

Top 3 Ad Creative of DBS Card+ HK

Ad Details ：

Headline ：【里數先儲後享！成功申請DBS Black World Mastercard賺低至$0.5=1里】

Text ：大世界，放眼看。

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for DBS Card+ HK in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free DBS Card+ HK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DBS Card+ HK, you can click the app name below to view related reports, or you can find more info in ASOTools.

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