DBS PayLah! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DBS PayLah!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DBS PayLah!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DBS PayLah!
App Name : DBS PayLah!
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : DBS Bank Ltd
Publisher : Instagram,Facebook,Gazeteler,Cadevi - cartão interativo para whatsApp,Qrcode Barcode Reader,GeoActivity Rigs,BotHeads 2
Total creative ads during the time period : 448
Duration : 2,477
Popularity : 39,547
Check ASO Keywords of DBS PayLah!
2. DBS PayLah!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DBS PayLah! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DBS PayLah! in the recent period. As of 2021-03-13, among the DBS PayLah!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, DBS PayLah!'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, DBS PayLah!‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of DBS PayLah!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DBS PayLah!. We can see some advertising trends.
Top 1 Ad Creative of DBS PayLah!
Ad Details ：
Headline ：KFC is now on PayLah!
Text ：Hungry? Simply log in to PayLah! and order KFC online for delivery or takeaway. With just one app, you can now order food, pay bills, book rides and more!
Not on PayLah! yet? Get S$5 when you download & register with promo code ‘FIVELAH’ today! T&Cs apply.
Top 2 Ad Creative of DBS PayLah!
Ad Details ：
Headline ：DBS PayLah! is now available for students!
Text ：Skip cash withdrawals and transfer allowance to your child anytime, anywhere, with PayLah! Download today!
Top 3 Ad Creative of DBS PayLah!
Ad Details ：
Headline ：DBS PayLah! is now available for students!
Text ：Skip cash withdrawals and transfer allowance to your child anytime, anywhere, with PayLah! Download today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 58 | 51 |
| Popularity | 506 | 376 | 308 |
| Dimensions | 320 x 400 | 1200 x 627 | 1200 x 627 |
| Creative Type | Video | Image | Image |
| Network | Yahoo | Yahoo | |
| Related Ads | 2 | 1 | 1 |
| Countries | Singapore | Australia,Canada,United States,United Kingdom | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DBS PayLah! in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free DBS PayLah!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DBS PayLah!, you can click the app name below to view related reports, or you can find more info in ASOTools.