Dekkoo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dekkoo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dekkoo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dekkoo
App Name : Dekkoo
Logo：
OS : Android
Network : Facebook,YouTube,Audience Network
Developer : Dekkoo.com
Publisher : Instagram
Total creative ads during the time period : 32
Duration : 475
Popularity : 12,858
Check ASO Keywords of Dekkoo
2. Dekkoo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dekkoo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dekkoo in the recent period. As of 2021-05-16, among the Dekkoo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, Dekkoo's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, Dekkoo‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Dekkoo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dekkoo. We can see some advertising trends.
Top 1 Ad Creative of Dekkoo
Ad Details ：
Headline ：Do you dekkoo?
Text ：dekkoo.com
Top 2 Ad Creative of Dekkoo
Ad Details ：
Headline ：A gay serial killer arrives in Berlin | 'Darkroom' - Gay Film Trailer | Dekkoo.com
Text ：Visit Dekkoo WEBSITE: https://www.dekkoo.com/ Follow Dekkoo on FACEBOOK: http://facebook.com/mydekkoo Follow Dekkoo on INSTAGRAM: https://www.instagram.com/mydekkoo/ Follow Dekkoo on TWITTER: https://twitter.com/mydekkoo About 'Darkroom': In this unusual new film, controversial cult film director and legendary queer activist Rosa von Praunheim focuses his lens on a recent, true criminal case involving a German serial killer. Lars, a male nurse from Saarbrücken, moves with his lover Roland to Berlin. They renovate an apartment with the intention of finally living together. Their happiness seems almost complete. What Roland doesn't know: while secretly checking out Berlin's night life, Lars is experimenting with a deadly poison. #Darkroom #Streaming #LGBTQ #Dekkoo #DoYouDekkoo About Dekkoo: Dekkoo is the only streaming service dedicated to gay men. Dekkoo offers an array of award-winning films crafted by provocative directors focused on entertaining stories from across the globe. Connect with Dekkoo: Visit Dekkoo WEBSITE: https://www.dekkoo.com/ Follow Dekkoo on FACEBOOK: http://facebook.com/mydekkoo Follow Dekkoo on INSTAGRAM: https://www.instagram.com/mydekkoo/ Follow Dekkoo on TWITTER: https://twitter.com/mydekkoo
Top 3 Ad Creative of Dekkoo
Ad Details ：
Headline ：Do you dekkoo?
Text ：Dekkoo.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 149 | 89 | 66 |
| Popularity | 974 | 557 | 450 |
| Dimensions | 2120 x 351 | 1280 x 720 | 2120 x 351 |
| Creative Type | Image | Video | Image |
| Network | YouTube | YouTube | YouTube |
| Related Ads | 1 | 1 | 1 |
| Countries | France,Tunisia,Saudi Arabia,Netherlands,United Arab Emirates,Sweden,Turkey,Egypt,Canada,Russia,Colombia,Hong Kong,Slovak,Algeria,Bosnia Hercegovina,Morocco,Jordan,India,Serbia and Montenegro,Czech | Belgium,Czech,Algeria,Colombia,Saudi Arabia,Turkey,Canada,Indonesia,Netherlands,Hungary,Serbia and Montenegro,Romania,Sweden | Romania,Hungary,Netherlands,Czech,Algeria |
| Language | NA | Dutch | NA |
Through the above analysis, we can see that the most effective channel for Dekkoo in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free Dekkoo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dekkoo, you can click the app name below to view related reports, or you can find more info in ASOTools.