Der Tagesspiegel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Der Tagesspiegel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Der Tagesspiegel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Der Tagesspiegel
App Name : Der Tagesspiegel
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Verlag Der Tagesspiegel GmbH
Publisher : Instagram,Facebook,香港電台收音機 - HK Radios,Drawing Sketching Doodling,现代汉语词典!,学习英语免费：短语和词汇词,现在天气预报地图,UK Weather Maps and Forecast,天气新闻
Total creative ads during the time period : 102
Duration : 419
Popularity : 8,830
Check ASO Keywords of Der Tagesspiegel
2. Der Tagesspiegel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Der Tagesspiegel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Der Tagesspiegel in the recent period. As of 2021-05-26, among the Der Tagesspiegel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Der Tagesspiegel's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Der Tagesspiegel‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Der Tagesspiegel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Der Tagesspiegel. We can see some advertising trends.
Top 1 Ad Creative of Der Tagesspiegel
Ad Details ：
Headline ：Arbeitsminister Heil plant Kontrolloffensive im Fleischsektor
Text ：Der massive Corona-Ausbruch bei Tönnies ist Grund genug, damit unser Bundesarbeitsminister Hubertus Heil (SPD) eine Kontrolloffensive im Fleischsektor plant! Das Kleinsparen der Kontrollbehörden in den Ländern muss ein Ende haben! https://m.tagesspiegel.de/politik/nach-massivem-corona-ausbruch-bei-toennies-arbeitsminister-heil-plant-kontrolloffensive-im-fleischsektor/25933744.html?utm_referrer=http%3A%2F%2Fm.facebook.com
Top 2 Ad Creative of Der Tagesspiegel
Ad Details ：
Headline ："Ein CO2-neutrales Leben ist nur möglich, wenn die Wirtschaft wächst"
Text ：Interessantes Interview mit dem Ökonomen Jan Schnellenbach zu den Themen CO2-Steuer, Wachstum sowie Innovation und technologischer Fortschritt im Kampf gegen den Klimawandel.
via Tagesspiegel
Top 3 Ad Creative of Der Tagesspiegel
Ad Details ：
Headline ："Ein CO2-neutrales Leben ist nur möglich, wenn die Wirtschaft wächst"
Text ：Interessantes Interview mit dem Ökonomen Jan Schnellenbach zu den Themen CO2-Steuer, Wachstum sowie Innovation und technologischer Fortschritt im Kampf gegen den Klimawandel.
via Tagesspiegel
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 108 | 98 | 97 |
| Popularity | 804 | 717 | 703 |
| Dimensions | 1088 x 612 | 635 x 357 | 635 x 357 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Austria | Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Der Tagesspiegel in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Der Tagesspiegel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Der Tagesspiegel, you can click the app name below to view related reports, or you can find more info in ASOTools.