DESA Unicum Auction House Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DESA Unicum Auction House's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DESA Unicum Auction House.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DESA Unicum Auction House
App Name : DESA Unicum Auction House
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : DESA UNICUM S.A.
Publisher : Instagram,Facebook,رسائل و صور تهنئة زواج سعيد مبروك للعروسين,TohoKabe - Touhou HD Wallpaper,迷你钢琴键 – 模拟钢琴，随时随地，自由演奏,Call Break Offline,Aloha Wallpaper HD,Old Clock,Happy Christmas Photo Frame
Total creative ads during the time period : 153
Duration : 697
Popularity : 7,934
Check ASO Keywords of DESA Unicum Auction House
2. DESA Unicum Auction House’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DESA Unicum Auction House in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DESA Unicum Auction House in the recent period. As of 2021-05-22, among the DESA Unicum Auction House‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-22, DESA Unicum Auction House's the proportion of networks impressions are placed like this:
Instagram's proportion is 75.0%,
Facebook's proportion is 25.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-22, DESA Unicum Auction House‘s network with the most ads is Instagram and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of DESA Unicum Auction House
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DESA Unicum Auction House. We can see some advertising trends.
Top 1 Ad Creative of DESA Unicum Auction House
Ad Details ：
Headline ：Desa Unicum
Text ：Najlepsze prace polskiej szkoły plakatu wykonane do kultowych spektakli teatralnych przez Jana Młodożeńca, Romana Cieślewicza czy Jana Lenicę zobaczyć można na wystawie „Po przedstawieniu. Sztuka i teatr” w DESA Unicum. Prezentowane są również niezwykłe rekwizyty, kostiumy i elementy scenografii teatralnej autorstwa najwybitniejszych twórców m.in. tworzone przy udziale publiczności kompozycje Teatru Rysowania Franciszka Starowieyskiego czy lalki i maski autorstwa Kazimierza Mikulskiego wykonane dla teatru „Groteska”. Wszystkie obiekty zobaczyć mogą Państwo w katalogu: https://desa.pl/pl/auctions/562/po-przedstawieniu-sztuka-i-teatr-27-czerwca-2019-godz-19?limit=30&sort=catalog_number&page=1
Top 2 Ad Creative of DESA Unicum Auction House
Ad Details ：
Headline ：DESA Unicum
Text ：desa.pl/pl/aukcje/bizuteria-kolekcjonerska
Top 3 Ad Creative of DESA Unicum Auction House
Ad Details ：
Headline ：DESA Unicum
Text ：desa.pl/pl/aukcje/bizuteria-kolekcjonerska
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 51 | 51 | 51 |
| Dimensions | 480 x 480 | 1280 x 720 | 1060 x 175 |
| Creative Type | Image | Video | Image |
| Network | YouTube | YouTube | |
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | Croatia | Croatia |
| Language | Polish | NA | NA |
Through the above analysis, we can see that the most effective channel for DESA Unicum Auction House in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free DESA Unicum Auction House's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DESA Unicum Auction House, you can click the app name below to view related reports, or you can find more info in ASOTools.