City of Desire Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the City of Desire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps City of Desire.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of City of Desire
App Name : City of Desire
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : FUZHOU TORNADO NETWORK TECHNOLOGY CO.,LTD.
Publisher : Instagram,Facebook,Traffic Racer Rush. Real Car Rider Highway Road 3D,내꿈은 정규직
Total creative ads during the time period : 1,791
Duration : 287
Popularity : 124,680
Check ASO Keywords of City of Desire
2. City of Desire’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser City of Desire in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of City of Desire in the recent period. As of 2021-05-27, among the City of Desire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, City of Desire's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.31%,
Instagram's proportion is 28.27%,
Audience Network's proportion is 21.73%,
Messenger's proportion is 21.69%,
's proportion is .
In the date of 2021-05-27, City of Desire‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of City of Desire
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of City of Desire. We can see some advertising trends.
Top 1 Ad Creative of City of Desire
Ad Details ：
Headline ：開始遊玩💕
Text ：😍選擇你的專屬秘書😍
🔥在家躲著老婆才敢玩的遊戲🔥
Top 2 Ad Creative of City of Desire
Ad Details ：
Headline ：開始遊玩💕
Text ：😍選擇你的專屬秘書😍
🔥在家躲著老婆才敢玩的遊戲🔥
Top 3 Ad Creative of City of Desire
Ad Details ：
Headline ：開始遊玩💕
Text ：😍選擇你的專屬秘書😍
🔥在家躲著老婆才敢玩的遊戲🔥
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 244 | 244 | 244 |
| Popularity | 998 | 998 | 996 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Macau,Taiwan,Hong Kong | Macau,Taiwan,Hong Kong | Hong Kong,Macau,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for City of Desire in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free City of Desire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to City of Desire, you can click the app name below to view related reports, or you can find more info in ASOTools.