DHL eShop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DHL eShop’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DHL eShop.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DHL eShop
App Name : DHL eShop
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Mall for the World Ltd
Publisher : TopBuzz: Notícias,Vídeos, GIFs,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor & Collage,MySQL QueryDB Client,GulogGratis: Køb & sælg,Korean Food Recipes - 10k Recipes,Un día más culto
Total creative ads during the time period : 258
Duration : 459
Popularity : 21,251
2. DHL eShop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DHL eShop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DHL eShop in the recent period. As of 2020-09-07, among the DHL eShop‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, DHL eShop’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 86.07%,
Instagram’s proportion is 13.93%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, DHL eShop‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of DHL eShop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DHL eShop. We can see some advertising trends.
Top 1 Ad Creative of DHL eShop
Ad Details ：
Headline ：Shop from top USA and UK Stores | Download App
Text ：Install and begin to shop directly on US/UK stores with the reliability and speed of DHL Express to your doorsteps. We take care of payments, shipping, clearing and taxes.
Top 2 Ad Creative of DHL eShop
Ad Details ：
Headline ：Buy items directly from top USA and UK Stores and have them shipped to your doorstep by DHL.
Text ：Shop in Africa on over 200+ US/UK sites and get DHL Express Delivery when you shop on our app. Install our Google Chrome extension or mobile app and order NOW!
Top 3 Ad Creative of DHL eShop
Ad Details ：
Headline ：Buy items directly from top USA and UK Stores and have them shipped to your doorstep by DHL.
Text ：Use DHL Africa eShop To Shop Over 200 US/UK Brands Online. Products Ship At Lowest Rates & Directly To You. Download The DHL Africa eShop App & Shop Now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 269 | 269 | 119 |
| Popularity | 870 | 824 | 429 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 528 x 528 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 9 | 2 |
| Countries | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DHL eShop in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DHL eShop’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DHL eShop, you can click the app name below to view related reports.