DHOLIC Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DHOLIC's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DHOLIC.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DHOLIC
App Name : DHOLIC
Logo：
OS : iOS
Network : Facebook,Yahoo! Japan,Google Ads(Admob)
Developer : 株式会社DHOLIC FBL
Publisher : Instagram,Facebook,Gas Station: Car Parking Sim,手机铃声管家 - 酷炫好音色彩铃·免费高品质苹果手机铃声大全,好用的铃声设置助手,Color Switch+,umusio - free music with playlists
Total creative ads during the time period : 979
Duration : 601
Popularity : 316,347
Check ASO Keywords of DHOLIC
2. DHOLIC’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DHOLIC in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DHOLIC in the recent period. As of 2021-03-15, among the DHOLIC‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 87.18%, Carousel category's proportion is 10.26%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DHOLIC's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.51%,
Audience Network's proportion is 32.51%,
Instagram's proportion is 32.51%,
Messenger's proportion is 1.02%,
Yahoo! Japan's proportion is 0.96%.
In the date of 2021-03-15, DHOLIC‘s network with the most ads is Facebook and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of DHOLIC
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DHOLIC. We can see some advertising trends.
Top 1 Ad Creative of DHOLIC
Ad Details ：
Headline ：hポイントコットンデニムキャップ
Text ：{{product.custom_label_3}}
Top 2 Ad Creative of DHOLIC
Ad Details ：
Headline ：キュービックボールピアス(3mm)
Text ：{{product.custom_label_3}}
Top 3 Ad Creative of DHOLIC
Ad Details ：
Headline ：swswトートバッグ(ブラック)
Text ：{{product.custom_label_3}}
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 246 | 246 | 246 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia,Japan,Italy,Singapore,Argentina,France,Poland,Taiwan,Spain,Australia,Mexico,Chile,India,Brazil,Korea,United States,United Kingdom,Canada,Netherlands,Germany | Argentina,Poland,Germany,Taiwan,Brazil,Russia,United States,India,Spain,Japan,Mexico,Turkey,Korea,Chile,Netherlands,Canada,Singapore,France,Australia | Taiwan,Singapore,United Kingdom,Chile,Netherlands,Poland,Spain,Mexico,Canada,Australia,Germany,Russia,France,Japan,Brazil,Argentina,Italy,United States,Turkey,India |
| Language | Japanese | Japanese | English |
Through the above analysis, we can see that the most effective channel for DHOLIC in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free DHOLIC's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DHOLIC, you can click the app name below to view related reports, or you can find more info in ASOTools.