Dickey's Barbecue Pit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dickey's Barbecue Pit's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dickey's Barbecue Pit.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dickey's Barbecue Pit
App Name : Dickey's Barbecue Pit
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Dickey's Barbecue Restaurants, Inc.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes
Total creative ads during the time period : 531
Duration : 386
Popularity : 69,235
Check ASO Keywords of Dickey's Barbecue Pit
2. Dickey's Barbecue Pit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dickey's Barbecue Pit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dickey's Barbecue Pit in the recent period. As of 2021-03-15, among the Dickey's Barbecue Pit‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 78.26%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dickey's Barbecue Pit's the proportion of networks impressions are placed like this:
Instagram's proportion is 40.73%,
Facebook's proportion is 21.97%,
Audience Network's proportion is 18.65%,
Messenger's proportion is 18.65%,
's proportion is .
In the date of 2021-03-15, Dickey's Barbecue Pit‘s network with the most ads is Instagram and its proportion is 32.61%.
3. Top 3 Ad Creative Analysis of Dickey's Barbecue Pit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dickey's Barbecue Pit. We can see some advertising trends.
Top 1 Ad Creative of Dickey's Barbecue Pit
Ad Details ：
Headline ：Delivery, Dine-In or Pick-Up
Text ：➡️ "THIS IS AMAZING!"
➡️ "THIS IS FANTASTIC!"
➡️ "DUDE, PEOPLE THINK I LIVE HERE!"
Come see why people are raving about Dickey's BBQ!
Get FREE DELIVERY by clicking below!
Dining-In and Curbside Pickup are available too.
Top 2 Ad Creative of Dickey's Barbecue Pit
Ad Details ：
Headline ：Dickey's Barbecue Pit
Text ：Gumbo shrimp potato baker with beef Brisket cheese Sour cream and original Gumbo combo flavoring. IT’S BOMB YALL
#
Order your family pack & feed your family today! Address is 1056 w ave k Lancaster ph 661-949-8888 website is www.dickeys.com
Top 3 Ad Creative of Dickey's Barbecue Pit
Ad Details ：
Headline ：Get $5 Off Your Order Today
Text ：Enjoy $5 off your order of $25 or more today! Perfect for picking up a Pack tonight!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 191 | 147 | 165 |
| Popularity | 824 | 760 | 589 |
| Dimensions | 400 x 400 | 1440 x 1440 | 426 x 426 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 2 | 2 | 3 |
| Countries | United States,Australia,Canada,United Kingdom | United States | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dickey's Barbecue Pit in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Dickey's Barbecue Pit's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dickey's Barbecue Pit, you can click the app name below to view related reports, or you can find more info in ASOTools.