Dicopay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dicopay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dicopay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dicopay
App Name : Dicopay
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Dicopay AB
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Total creative ads during the time period : 164
Duration : 848
Popularity : 26,326
Check ASO Keywords of Dicopay
2. Dicopay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dicopay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dicopay in the recent period. As of 2020-08-27, among the Dicopay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-27, Dicopay's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.36%,
Audience Network's proportion is 23.35%,
Instagram's proportion is 23.35%,
Messenger's proportion is 19.94%,
's proportion is .
In the date of 2020-08-27, Dicopay‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Dicopay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dicopay. We can see some advertising trends.
Top 1 Ad Creative of Dicopay
Ad Details ：
Headline ：Dicopay - Vi gör det enkelt och roligt att ta betalt
Text ：
Top 2 Ad Creative of Dicopay
Ad Details ：
Headline ：Fakturera idag, betalt imorgon - Gratis t.o.m. 31 juli
Text ：Med Dicopay fakturerar du enkelt från mobilen och får betalt direkt. Din kund kan välja att betala med faktura, dela upp betalningen eller med kort. Kom igång på en minut och upplev ett enklare och snabbare sätt att fakturera och ta betalt. HUR FUNGERAR DICOPAY? I appen skapar du en faktura p....
Top 3 Ad Creative of Dicopay
Ad Details ：
Headline ：Fakturera idag, betalt imorgon - Gratis t.o.m. 31 juli
Text ：Med Dicopay fakturerar du enkelt från mobilen och får betalt direkt. Din kund kan välja att betala med faktura, dela upp betalningen eller med kort. Kom igång på en minut och upplev ett enklare och snabbare sätt att fakturera och ta betalt. HUR FUNGERAR DICOPAY? I appen skapar du en faktura p....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 132 | 86 | 86 |
| Popularity | 939 | 670 | 668 |
| Dimensions | 400 x 224 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Dicopay in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dicopay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dicopay, you can click the app name below to view related reports, or you can find more info in ASOTools.