Digi-Key Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Digi-Key's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Digi-Key.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Digi-Key
App Name : Digi-Key
Logo：
OS : Android
Network : Facebook,Twitter,Audience Network
Developer : Digi-Key Electronics
Publisher : Instagram,Facebook,GulogGratis,Volume Bass Booster,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 341
Duration : 1,606
Popularity : 180,658
Check ASO Keywords of Digi-Key
2. Digi-Key’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Digi-Key in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Digi-Key in the recent period. As of 2021-03-12, among the Digi-Key‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Digi-Key's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Digi-Key‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Digi-Key
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Digi-Key. We can see some advertising trends.
Top 1 Ad Creative of Digi-Key
Ad Details ：
Headline ：Circuit Playground
Text ：Users can practice programming with Adafruit’s Circuit Playground which features built-in USB support, an ATmega32u4 processor, and requires no soldering or sewing.
Top 2 Ad Creative of Digi-Key
Ad Details ：
Headline ：Get Parts. Get Designing. It starts with a Digi-Key box.
Text ：Electronic components distributor Digi-Key offers 5M+ products from 650+ manufacturers. Large in-stock quantities able to ship same day. Order online today!
Top 3 Ad Creative of Digi-Key
Ad Details ：
Headline ：Circuit Playground
Text ：Users can practice programming with Adafruit’s Circuit Playground development board which features built-in USB support, an ATmega32u4 processor, and requires no soldering or sewing.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,072 | 1,098 | 1,206 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 600 x 450 | 800 x 533 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States,Germany |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Digi-Key in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Digi-Key's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Digi-Key, you can click the app name below to view related reports, or you can find more info in ASOTools.