Discouter Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Discouter's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Discouter.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Discouter
App Name : Discouter
Logo：
OS : iOS
Network : Facebook,Instagram
Developer : David Gauntlett
Publisher : Instagram
Total creative ads during the time period : 16
Duration : 36
Popularity : 954
Check ASO Keywords of Discouter
2. Discouter’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Discouter in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Discouter in the recent period. As of 2020-09-12, among the Discouter‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-12, Discouter's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-12, Discouter‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Discouter
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Discouter. We can see some advertising trends.
Top 1 Ad Creative of Discouter
Ad Details ：
Headline ：
Text ：BEN&JERRY'S MANLY!
Discouter Offers:
Primary Offer - Buy 1 get 1 Free on Fegular Choc-Dipped Waffle Cone
Member Offer - Buy 2 Hand Packed Pints and Receive a 3rd Free!
Could this be the home of the world’s most famous, progressive, socially conscious and delicious ice-cream? Ben & Jerry’s hasn’t just been churning out original, unique taste-busting flavours for over 40 years – the global brand has also strived to fight for social equality, eco-awareness and equal rights. And that’s the kind of company loyal Manly customers can get behind. Perched just steps from the Manly foreshore, there’s nothing better than a post-dinner stroll with a fresh Ben & Jerry’s flavour in hand – or you can avail yourself of safe, speedy at-home delivery, party catering, birthday cakes and loads more. From your favourite pint of Chocolate Chip Cookie Dough to delicious waffle cones, shakes, sundaes and even the new “Impossible to eat” burger, Ben & Jerry’s Manly caters to your every ice-cream-inspired whim.
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If you aren't already, make sure you follow @benandjerrysmanly to get your daily dose of lactose. The weather is heating up so make sure you stay cool with some of their world famous ice cream!
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Top 2 Ad Creative of Discouter
Ad Details ：
Headline ：
Text ：
Top 3 Ad Creative of Discouter
Ad Details ：
Headline ：
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 9 | 0 | 0 |
| Popularity | 69 | ||
| Dimensions | 1080 x 1080 | ||
| Creative Type | Image | ||
| Network | |||
| Related Ads | 1 | 0 | 0 |
| Countries | Australia | ||
| Language | English |
Through the above analysis, we can see that the most effective channel for Discouter in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Discouter's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Discouter, you can click the app name below to view related reports, or you can find more info in ASOTools.