Discover Film Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Discover Film's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Discover Film.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Discover Film
App Name : Discover Film
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : discover.film
Publisher : Instagram,Facebook,Ameba,YouCam Nails - Manicure Salon for Custom Nail Art,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),7 Minute Workout
Total creative ads during the time period : 643
Duration : 606
Popularity : 124,628
Check ASO Keywords of Discover Film
2. Discover Film’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Discover Film in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Discover Film in the recent period. As of 2021-03-15, among the Discover Film‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.24%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Discover Film's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.91%,
Instagram's proportion is 26.89%,
Audience Network's proportion is 23.75%,
Facebook's proportion is 22.45%,
's proportion is .
In the date of 2021-03-15, Discover Film‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Discover Film
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Discover Film. We can see some advertising trends.
Top 1 Ad Creative of Discover Film
Ad Details ：
Headline ：Short comedy film
Text ：Watch online today at Discover.Film
Top 2 Ad Creative of Discover Film
Ad Details ：
Headline ：Short British Comedy Film
Text ：Evil villains at their very worst - guaranteed to make you shake… with laughter!
Top 3 Ad Creative of Discover Film
Ad Details ：
Headline ：Short Action Film
Text ：Is this the most outrageous film in the world?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 345 | 184 |
| Popularity | 997 | 991 | 964 |
| Dimensions | 400 x 224 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 3 |
| Countries | South Africa,Canada,Egypt,Pakistan,France,Australia,United Kingdom,Bangladesh,United States,Saudi Arabia,Korea,Brazil,Turkey,India,New Zealand,Mexico,Nepal,Spain | Canada,United States,Australia,United Kingdom | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Discover Film in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Discover Film's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Discover Film, you can click the app name below to view related reports, or you can find more info in ASOTools.