Discovery GO Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Discovery GO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Discovery GO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Discovery GO

App Name : Discovery GO


Discovery GO-SocialPeta

OS : Android

Network : Facebook,Audience Network,Twitter

Developer : Discovery Communications

Publisher : Alarm Clock,Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,Tandem Language Exchange: Speak learn languages,Bible,AirBrush: Easy Photo Editor,BeSoccer - Soccer Live Score

Total creative ads during the time period : 352

Duration : 1,441

Popularity : 19,720

2. Discovery GO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Discovery GO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Discovery GO in the recent period. As of 2020-09-07, among the Discovery GO‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 45.45%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 54.55%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Discovery GO’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 77.01%,

Facebook’s proportion is 22.99%,

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In the date of 2020-09-07, Discovery GO‘s network with the most ads is Facebook and its proportion is 63.64%.

3. Top 3 Ad Creative Analysis of Discovery GO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Discovery GO. We can see some advertising trends.

Top 1 Ad Creative of Discovery GO

Ad Details :

Headline :Shark Week

Text :For this quarrel in the coral, it’s LEGENDS ONLY. Watch Iron Mike in Tyson vs. Jaws: Rumble on the Reef Sunday, Aug 9 at 9p during Shark Week on Discovery.

Top 2 Ad Creative of Discovery GO

Ad Details :

Headline :Watch Full Episodes

Text :

Top 3 Ad Creative of Discovery GO

Ad Details :

Headline :Watch Full Episodes

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 47 47
Popularity 837 264 263
Dimensions 640 x 640 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Facebook Audience Network
Related Ads 1 1 1
Countries Kenya,United States United States United States
Language English German German

Through the above analysis, we can see that the most effective channel for Discovery GO in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Discovery GO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Discovery GO, you can click the app name below to view related reports.