Domino's Pizza Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Domino's Pizza's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Domino's Pizza.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Domino's Pizza
App Name : Domino's Pizza
Logo：
OS : iOS
Network : Instagram,Google Ads(Admob),Facebook
Developer : Domino's Pizza España
Publisher : Instagram,Facebook,Grocery Coupons,Soy Córdoba,Сostless - Price comparison, sales in supermarkets,Botanik Şifa: Şifalı Bitkiler,Porridge Recipes,Mushroom Garden Mini Golf Deluxe
Total creative ads during the time period : 414
Duration : 1,946
Popularity : 28,679
Check ASO Keywords of Domino's Pizza
2. Domino's Pizza’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Domino's Pizza in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Domino's Pizza in the recent period. As of 2021-03-15, among the Domino's Pizza‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Domino's Pizza's the proportion of networks impressions are placed like this:
Instagram's proportion is 53.24%,
Facebook's proportion is 46.76%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Domino's Pizza‘s network with the most ads is Instagram and its proportion is 52.94%.
3. Top 3 Ad Creative Analysis of Domino's Pizza
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Domino's Pizza. We can see some advertising trends.
Top 1 Ad Creative of Domino's Pizza
Ad Details ：
Headline ：
Text ：¡EN DOMINO'S MADRID SEGUIMOS ABIERTOS! Haz tu pedido a domicilio antes de las 00H y disfruta como siempre de tus pizzas prefes
Top 2 Ad Creative of Domino's Pizza
Ad Details ：
Headline ：
Text ：¡EN DOMINO'S MADRID SEGUIMOS ABIERTOS! Haz tu pedido a domicilio antes de las 00H y disfruta como siempre de tus pizzas prefes
Top 3 Ad Creative of Domino's Pizza
Ad Details ：
Headline ：
Text ：¡EN DOMINO'S CASTILLA Y LEÓN SEGUIMOS ABIERTOS! Haz tu pedido a domicilio antes de las 00H y disfruta como siempre de tus pizzas prefes
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 45 | 45 |
| Popularity | 244 | 242 | 223 |
| Dimensions | 338 x 600 | 338 x 600 | 480 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 6 |
| Countries | Spain | Spain | Spain |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Domino's Pizza in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Domino's Pizza's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Domino's Pizza, you can click the app name below to view related reports, or you can find more info in ASOTools.