Domino's Pizza USA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Domino's Pizza USA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Domino's Pizza USA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Domino's Pizza USA
App Name : Domino's Pizza USA
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Domino's Pizza LLC
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Treehouse Table,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 3,650
Duration : 2,342
Popularity : 561,722
Check ASO Keywords of Domino's Pizza USA
2. Domino's Pizza USA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Domino's Pizza USA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Domino's Pizza USA in the recent period. As of 2021-03-15, among the Domino's Pizza USA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.19%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Domino's Pizza USA's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.42%,
Facebook's proportion is 27.76%,
Messenger's proportion is 25.09%,
Audience Network's proportion is 16.73%,
's proportion is .
In the date of 2021-03-15, Domino's Pizza USA‘s network with the most ads is Instagram and its proportion is 27.62%.
3. Top 3 Ad Creative Analysis of Domino's Pizza USA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Domino's Pizza USA. We can see some advertising trends.
Top 1 Ad Creative of Domino's Pizza USA
Ad Details ：
Headline ：¡¡HAZ CLIC AHORA!! Tu pizza a Q50 solo en línea
Text ：Liberá tus ganas de las mejores promociones solo en dominos.com.gt, Ordená en línea y llevate cualquier especialidad mediana por solo Q50.
Top 2 Ad Creative of Domino's Pizza USA
Ad Details ：
Headline ：¡¡HAZ CLIC AHORA!! Don Calzzone a Q20
Text ：El dúo perfecto para un delicioso antojo, deliciosos Don Calzzone o irresistibles Cheesy Bread por Q20 cada uno. Pedí el que más te guste o los 2 y disfrutalos. Pedilos en línea en dominos.com.gt
Top 3 Ad Creative of Domino's Pizza USA
Ad Details ：
Headline ：Mix+Match for $5.99 each!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 255 | 41 | 413 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 1200 | 1500 x 1050 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 11 | 5 | 1 |
| Countries | Guatemala | Guatemala | United States |
| Language | Spanish | Spanish | English |
Through the above analysis, we can see that the most effective channel for Domino's Pizza USA in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Domino's Pizza USA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Domino's Pizza USA, you can click the app name below to view related reports, or you can find more info in ASOTools.