Dominos Pizza Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dominos Pizza's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dominos Pizza.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dominos Pizza
App Name : Dominos Pizza
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Jubilant Foodworks Limited
Publisher : Instagram,Facebook,Koran auf Deutsch,Baby Hazel's Class Time - Prepare for Dinner,Günlük Aşk Falı,PhotoGrid Video Collage maker,Dice With Buddies: Social Game
Total creative ads during the time period : 511
Duration : 2,063
Popularity : 35,146
Check ASO Keywords of Dominos Pizza
2. Dominos Pizza’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dominos Pizza in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dominos Pizza in the recent period. As of 2021-03-14, among the Dominos Pizza‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Dominos Pizza's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.73%,
Instagram's proportion is 29.73%,
Audience Network's proportion is 20.27%,
Messenger's proportion is 20.27%,
's proportion is .
In the date of 2021-03-14, Dominos Pizza‘s network with the most ads is Audience Network and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of Dominos Pizza
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dominos Pizza. We can see some advertising trends.
Top 1 Ad Creative of Dominos Pizza
Ad Details ：
Headline ：Domino's Pizza India
Text ：India’s Most Trusted Brands, Domino’s Pizza and ITC Foods partner to offer essential items via Zero Contact Delivery to help you stay at home. We are proud to announce that in select areas of Bangalore and Delhi NCR, we will now also be delivering Aashirvaad Atta & Spices Combo Pack with Zero Contact Delivery. Order on the latest version of Domino’s app: https://bit.ly/2vVFwT3 #DominosEssentials #DominosCares #ITC #DominosFoodSoldiers Aashirvaad
Top 2 Ad Creative of Dominos Pizza
Ad Details ：
Headline ：Domino's Pizza India
Text ：India’s Most Trusted Brands, Domino’s Pizza and ITC Foods partner to offer essential items via Zero Contact Delivery to help you stay at home. We are proud to announce that in select areas of Delhi NCR, we will now also be delivering Aashirvaad Atta & Spices Combo Pack with Zero Contact Delivery. Order on the latest version of Domino’s app: https://bit.ly/2vVFwT3 #DominosEssentials #DominosCares #ITC #DominosFoodSoldiers Aashirvaad
Top 3 Ad Creative of Dominos Pizza
Ad Details ：
Headline ：Use Code DOMNEW3
Text ：On First 3 Orders!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 20 | 1 | 154 |
| Popularity | 949 | 859 | 645 |
| Dimensions | 720 x 720 | 960 x 960 | 640 x 360 |
| Creative Type | Image | Image | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 4 | 1 | 2 |
| Countries | India | India | Germany,Liechtenstein,Austria |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for Dominos Pizza in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Dominos Pizza's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dominos Pizza, you can click the app name below to view related reports, or you can find more info in ASOTools.