Dr.Dropin Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dr.Dropin's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dr.Dropin.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dr.Dropin
App Name : Dr.Dropin
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Dr.Dropin
Publisher : Instagram,Facebook,GulogGratis,MixChannel
Total creative ads during the time period : 147
Duration : 430
Popularity : 18,344
Check ASO Keywords of Dr.Dropin
2. Dr.Dropin’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dr.Dropin in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dr.Dropin in the recent period. As of 2021-03-16, among the Dr.Dropin‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.51%, Playable Ads category's proportion is 0.0%, Image category's proportion is 4.49%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dr.Dropin's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.22%,
Audience Network's proportion is 26.99%,
Instagram's proportion is 26.91%,
Messenger's proportion is 18.87%,
's proportion is .
In the date of 2021-03-16, Dr.Dropin‘s network with the most ads is Facebook and its proportion is 26.97%.
3. Top 3 Ad Creative Analysis of Dr.Dropin
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dr.Dropin. We can see some advertising trends.
Top 1 Ad Creative of Dr.Dropin
Ad Details ：
Headline ：👩⚕️ Hvor ofte bør man egentlig ta celleprøve?
Text ：I anledning #sjekkdeg, er Dr.Dropin igjen på besøk hos Tusvik&Tønne for å snakke om viktigheten av å ta celleprøve 👨⚕️
Top 2 Ad Creative of Dr.Dropin
Ad Details ：
Headline ：Vi søker allmennleger
Text ：Har du lyst til å jobbe som allmennlege i et innovativt miljø, med mye pasientkontakt og god garantilønn? Dr.Dropin vokser og vi søker etter flere engasjerte leger👨🏽⚕️🧑🏼⚕️
Top 3 Ad Creative of Dr.Dropin
Ad Details ：
Headline ：Vi søker allmennleger
Text ：Har du lyst til å jobbe som allmennlege i et innovativt miljø, med mye pasientkontakt og god garantilønn? Dr.Dropin vokser og vi søker etter flere engasjerte leger👨🏽⚕️🧑🏼⚕️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 42 | 42 |
| Popularity | 445 | 161 | 161 |
| Dimensions | 400 x 400 | 340 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Norway | Norway | Norway |
| Language | Norwegian | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for Dr.Dropin in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Dr.Dropin's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dr.Dropin, you can click the app name below to view related reports, or you can find more info in ASOTools.