DraftKings Fantasy Football Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DraftKings Fantasy Football’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DraftKings Fantasy Football.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DraftKings Fantasy Football
App Name : DraftKings Fantasy Football
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : DRAFTKINGS LLC.
Publisher : GulogGratis: Køb & sælg,PhotoGrid - Pic Collage Maker,开箱模拟器 for 皇室战争,appsGratis,Video Editor with Music Star,SmartNews: World Breaking News,Un día más culto
Total creative ads during the time period : 2,012
Duration : 2,285
Popularity : 288,103
2. DraftKings Fantasy Football’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DraftKings Fantasy Football in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DraftKings Fantasy Football in the recent period. As of 2020-09-07, among the DraftKings Fantasy Football‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 81.82%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, DraftKings Fantasy Football’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 24.7%,
Facebook’s proportion is 24.43%,
Messenger’s proportion is 20.71%,
Audience Network’s proportion is 19.39%,
YouTube’s proportion is 10.45%.
In the date of 2020-09-07, DraftKings Fantasy Football‘s network with the most ads is Instagram and its proportion is 25.45%.
3. Top 3 Ad Creative Analysis of DraftKings Fantasy Football
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DraftKings Fantasy Football. We can see some advertising trends.
Top 1 Ad Creative of DraftKings Fantasy Football
Ad Details ：
Headline ：DraftKings Fantasy Football
Text ：Over $1 Million Guaranteed Every Week. Play 1-Day Fantasy Hockey 🏒 🥅Draft 9 Players...
Top 2 Ad Creative of DraftKings Fantasy Football
Ad Details ：
Top 3 Ad Creative of DraftKings Fantasy Football
Ad Details ：
Headline ：DraftKings Fantasy Sports
Text ：Daily fantasy football. Real cash prizes. Play for a shot at $1 Million. Plus, get a...
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 400||1060 x 175||400 x 400|
|Network||Audience Network||YouTube||Audience Network|
|Countries||United Kingdom,United States,Australia,Canada||Indonesia,Ukraine,Jordan,Canada,United States,Morocco,Algeria,Italy,United Arab Emirates,Japan,Israel,India,Philippines,Colombia,Bulgaria,Poland,France,Turkey,Brazil,Egypt||United States,United Kingdom,Canada,Australia|
Through the above analysis, we can see that the most effective channel for DraftKings Fantasy Football in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free DraftKings Fantasy Football’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DraftKings Fantasy Football, you can click the app name below to view related reports.