DraftKings Sportsbook & Casino Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DraftKings Sportsbook & Casino's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DraftKings Sportsbook & Casino.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DraftKings Sportsbook & Casino
App Name : DraftKings Sportsbook & Casino
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : DraftKings
Publisher : Instagram,Facebook,GulogGratis,开箱模拟器 for 皇室战争,PhotoGrid Video Collage maker,MySQL QueryDB Client
Total creative ads during the time period : 3,790
Duration : 952
Popularity : 290,349
Check ASO Keywords of DraftKings Sportsbook & Casino
2. DraftKings Sportsbook & Casino’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DraftKings Sportsbook & Casino in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DraftKings Sportsbook & Casino in the recent period. As of 2021-03-15, among the DraftKings Sportsbook & Casino‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.36%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.64%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DraftKings Sportsbook & Casino's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.05%,
Instagram's proportion is 30.59%,
Audience Network's proportion is 30.17%,
Messenger's proportion is 3.2%,
's proportion is .
In the date of 2021-03-15, DraftKings Sportsbook & Casino‘s network with the most ads is Instagram and its proportion is 32.73%.
3. Top 3 Ad Creative Analysis of DraftKings Sportsbook & Casino
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DraftKings Sportsbook & Casino. We can see some advertising trends.
Top 1 Ad Creative of DraftKings Sportsbook & Casino
Ad Details ：
Headline ：$10,000 in Total Prizes!
Text ：Free to Play! Play in our Democratic Debate Pool today. $10,000 in Total Prizes! 🇺🇸💰
Top 2 Ad Creative of DraftKings Sportsbook & Casino
Ad Details ：
Headline ：$10,000 in Total Prizes!
Text ：Bet on all your favorite sports with America's top rated legal mobile sportsbook app! DraftKings Sportsbook gives you more ways to have skin in the game and get closer to the games you love, all on a safe and secure platform. Join DraftKings Sportsbook for FREE and win cash money betting on all y...
Top 3 Ad Creative of DraftKings Sportsbook & Casino
Ad Details ：
Headline ：$10,000 in Total Prizes!
Text ：Bet on all your favorite sports with America's top rated legal mobile sportsbook app! DraftKings Sportsbook gives you more ways to have skin in the game and get closer to the games you love, all on a safe and secure platform. Join DraftKings Sportsbook for FREE and win cash money betting on all y...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 187 | 187 |
| Popularity | 990 | 988 | 988 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DraftKings Sportsbook & Casino in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DraftKings Sportsbook & Casino's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DraftKings Sportsbook & Casino, you can click the app name below to view related reports, or you can find more info in ASOTools.