Dragalia Lost Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dragalia Lost's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dragalia Lost.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dragalia Lost
App Name : Dragalia Lost
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Nintendo Co., Ltd.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Royale Summoners - War Of Dragon And Monster,宠物星球:宠物宝贝收集版,GulogGratis
Total creative ads during the time period : 1,429
Duration : 917
Popularity : 141,389
Check ASO Keywords of Dragalia Lost
2. Dragalia Lost’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dragalia Lost in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dragalia Lost in the recent period. As of 2021-03-16, among the Dragalia Lost‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 53.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 46.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Dragalia Lost's the proportion of networks impressions are placed like this:
Instagram's proportion is 39.94%,
Facebook's proportion is 32.79%,
Messenger's proportion is 16.79%,
Audience Network's proportion is 10.48%,
's proportion is .
In the date of 2021-03-16, Dragalia Lost‘s network with the most ads is Facebook and its proportion is 26.67%.
3. Top 3 Ad Creative Analysis of Dragalia Lost
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dragalia Lost. We can see some advertising trends.
Top 1 Ad Creative of Dragalia Lost
Ad Details ：
Headline ：【點擊下載】本格日系動作RPG
Text ：
Top 2 Ad Creative of Dragalia Lost
Ad Details ：
Headline ：【點擊下載】本格日系動作RPG
Text ：
Top 3 Ad Creative of Dragalia Lost
Ad Details ：
Headline ：【點擊下載】本格日系動作RPG
Text ：📣新手限定📣自選★5角色！再送你10連召喚！
全新角色及龍族持續追加！
原廠直營！全新平衡更好玩！
#Nintendo #Cygames #DragaliaLost #失落龍絆
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 284 | 284 | 168 |
| Popularity | 921 | 920 | 887 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1920 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 3 | 3 | 2 |
| Countries | Macau,Hong Kong,Taiwan,Norway | Macau,Hong Kong,Taiwan | Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Norwegian |
Through the above analysis, we can see that the most effective channel for Dragalia Lost in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dragalia Lost's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dragalia Lost, you can click the app name below to view related reports, or you can find more info in ASOTools.