Dragon Family Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dragon Family's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dragon Family.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dragon Family
App Name : Dragon Family
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : DFR, OOO
Publisher : Instagram,Facebook
Total creative ads during the time period : 194
Duration : 250
Popularity : 29,779
Check ASO Keywords of Dragon Family
2. Dragon Family’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dragon Family in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dragon Family in the recent period. As of 2021-03-15, among the Dragon Family‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dragon Family's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.41%,
Facebook's proportion is 26.37%,
Messenger's proportion is 23.64%,
Audience Network's proportion is 23.59%,
's proportion is .
In the date of 2021-03-15, Dragon Family‘s network with the most ads is Facebook and its proportion is 36.84%.
3. Top 3 Ad Creative Analysis of Dragon Family
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dragon Family. We can see some advertising trends.
Top 1 Ad Creative of Dragon Family
Ad Details ：
Headline ：Dragon Family
Text ：Three-month subscription for FREE!
Do you know how to deal with kids ? They keep order in the room, have A-grades at school, good behavior - you are a professional parent!
Share your experience with us, and we will give you a subscription for three months in the Dragon Family app
Top 2 Ad Creative of Dragon Family
Ad Details ：
Headline ：Dragon Family
Text ：Three-month subscription for FREE!
Do you know how to deal with kids ? They keep order in the room, have A-grades at school, good behavior - you are a professional parent!
Share your experience with us, and we will give you a subscription for three months in the Dragon Family app
Top 3 Ad Creative of Dragon Family
Ad Details ：
Headline ：Dragon Family
Text ：Three-month subscription for FREE!
Do you know how to deal with kids ? They keep order in the room, have A-grades at school, good behavior - you are a professional parent!
Share your experience with us, and we will give you a subscription for three months in the Dragon Family app
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 152 | 152 | 152 |
| Popularity | 970 | 970 | 970 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dragon Family in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Dragon Family's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dragon Family, you can click the app name below to view related reports, or you can find more info in ASOTools.