Dragon Home Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Dragon Home’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dragon Home.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Dragon Home

App Name : Dragon Home

Logo

Dragon Home-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook

Developer : kkwan

Publisher : Shooty Ship,Bat Attack,The Secret Mermaid Rescue Love Crush Story Part 2,Vehicles Admin,宝くじ・速報・抽選結果・当選番号・ロト6・ロト7・ミニロト・ナンバーズ3・ナンバーズ4・ビンゴ5,swimsync,Flame Glow,Otome Game - High School Love,Fake GPS with Joystick

Total creative ads during the time period : 14

Duration : 2

Popularity : 713

2. Dragon Home’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Dragon Home in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Dragon Home in the recent period. As of 2020-08-31, among the Dragon Home‘s ad creative, the Html category’s proportion is 11.11%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 11.11%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Dragon Home’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-08-31, Dragon Home‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Dragon Home

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dragon Home. We can see some advertising trends.

Top 1 Ad Creative of Dragon Home

Ad Details :

Headline :match merge and evolve game

Text :fantastic objects to match merge and interact with through the challenging puzzles

Top 2 Ad Creative of Dragon Home

Ad Details :

Headline :Play Game

Text :Choose your dragon and start the game!

Top 3 Ad Creative of Dragon Home

Ad Details :

Headline :match merge and evolve game

Text :fantastic objects to match merge and interact with through the challenging puzzles

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 51 51 51
Dimensions 640 x 360 640 x 640 360 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Facebook Google Ads(Admob)
Related Ads 1 1 1
Countries Canada,United States,Australia,United Kingdom Canada Canada,Australia,United States,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Dragon Home in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Dragon Home’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Dragon Home, you can click the app name below to view related reports.