Draw That Word Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Draw That Word's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Draw That Word.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Draw That Word
App Name : Draw That Word
Logo：
OS : iOS
Network : Messenger,Audience Network,Facebook
Developer : Towns End Studios LLC
Publisher : Instagram,Facebook,Gas Station: Car Parking Sim,超级泡泡堂之炸弹小子,美人鱼 公主 难题 海底 拼图 对于 童装,我爱猜成语 - 最好玩的中文猜成语游戏
Total creative ads during the time period : 166
Duration : 115
Popularity : 34,257
Check ASO Keywords of Draw That Word
2. Draw That Word’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Draw That Word in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Draw That Word in the recent period. As of 2021-02-15, among the Draw That Word‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-15, Draw That Word's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.95%,
Instagram's proportion is 43.28%,
Audience Network's proportion is 5.91%,
Messenger's proportion is 5.86%,
's proportion is .
In the date of 2021-02-15, Draw That Word‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Draw That Word
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Draw That Word. We can see some advertising trends.
Top 1 Ad Creative of Draw That Word
Ad Details ：
Headline ：Draw the Word!
Text ：Float away with a fun new drawing puzzle game.
Top 2 Ad Creative of Draw That Word
Ad Details ：
Headline ：Draw the Word!
Text ：Float away with a fun new drawing puzzle game.
Top 3 Ad Creative of Draw That Word
Ad Details ：
Headline ：Draw the Word!
Text ：Float away with a fun new drawing puzzle game.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 109 | 109 |
| Popularity | 496 | 495 | 492 |
| Dimensions | 1200 x 628 | 600 x 800 | 600 x 800 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Draw That Word in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Draw That Word's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Draw That Word, you can click the app name below to view related reports, or you can find more info in ASOTools.