Drunk Race Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Drunk Race's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Drunk Race.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Drunk Race
App Name : Drunk Race
Logo：
OS : Android
Network : Instagram,Messenger,Facebook
Developer : Pterodactyl Games
Publisher : Instagram
Total creative ads during the time period : 44
Duration : 82
Popularity : 2,496
Check ASO Keywords of Drunk Race
2. Drunk Race’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Drunk Race in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Drunk Race in the recent period. As of 2020-11-21, among the Drunk Race‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-11-21, Drunk Race's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-11-21, Drunk Race‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Drunk Race
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Drunk Race. We can see some advertising trends.
Top 1 Ad Creative of Drunk Race
Ad Details ：
Headline ：Tap to PLAY!
Text ：Men run to distilleries for free drinks. Run one of them and win the crazy race! Let's go!
Top 2 Ad Creative of Drunk Race
Ad Details ：
Headline ：Tap to PLAY!
Text ：Men run to distilleries for free drinks. Run one of them and win the crazy race! Let's go!
Top 3 Ad Creative of Drunk Race
Ad Details ：
Headline ：Tap to PLAY!
Text ：Men run to distilleries for free drinks. Run one of them and win the crazy race! Let's go!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 22 | 22 |
| Popularity | 110 | 110 | 110 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United States,Canada,Australia,United Kingdom | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Drunk Race in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Drunk Race's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Drunk Race, you can click the app name below to view related reports, or you can find more info in ASOTools.