DStv Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DStv's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DStv.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DStv
App Name : DStv
Logo：
OS : iOS
Network : Twitter,Facebook,Audience Network
Developer : Multichoice Support Services (Pty) Ltd
Publisher : Instagram,Facebook,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free)
Total creative ads during the time period : 2,608
Duration : 2,549
Popularity : 162,884
Check ASO Keywords of DStv
2. DStv’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DStv in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DStv in the recent period. As of 2021-05-28, among the DStv‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 68.52%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, DStv's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.45%,
Messenger's proportion is 24.28%,
Audience Network's proportion is 23.18%,
Facebook's proportion is 23.09%,
's proportion is .
In the date of 2021-05-28, DStv‘s network with the most ads is Instagram and its proportion is 29.63%.
3. Top 3 Ad Creative Analysis of DStv
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DStv. We can see some advertising trends.
Top 1 Ad Creative of DStv
Ad Details ：
Headline ：2019 Africa Cup of Nations
Text ：Missed some of the AFCON action? Highlights are available daily on DStv Catch Up for every single match, make sure you don't miss any of the goals ⚽️
Top 2 Ad Creative of DStv
Ad Details ：
Headline ：
Text ：Happy #SpringDay South Africa 🌸💐🌼 https://t.co/tqk3fHPjot
Top 3 Ad Creative of DStv
Ad Details ：
Headline ：
Text ：Of all the talent competitions and shows, which one is your fave? 1. Idols 2. So You Think You Can Dance 3. Britain/America/SA's Got Talent Catch this new & unique one called The Gong Show on @MNet Ch101 every Sunday at 5pm. https://t.co/7ruXOwc5K5
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 3 | 225 | 225 |
| Popularity | 1,000 | 994 | 993 |
| Dimensions | 1080 x 1080 | ||
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 5 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United Kingdom,United States,Australia,Canada | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for DStv in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DStv's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DStv, you can click the app name below to view related reports, or you can find more info in ASOTools.