Duke Energy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Duke Energy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Duke Energy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Duke Energy
App Name : Duke Energy
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Duke Energy
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,MakeupPlus - Virtual Makeup,POTO - Photo Collage Editor,FotoRus -Camera & Photo Editor
Total creative ads during the time period : 356
Duration : 975
Popularity : 41,920
Check ASO Keywords of Duke Energy
2. Duke Energy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Duke Energy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Duke Energy in the recent period. As of 2021-05-16, among the Duke Energy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-16, Duke Energy's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-16, Duke Energy‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Duke Energy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Duke Energy. We can see some advertising trends.
Top 1 Ad Creative of Duke Energy
Ad Details ：
Headline ：Expanding solar in N.C.
Text ：We’re proud of our state and pledge to keep expanding solar energy in N.C.
Top 2 Ad Creative of Duke Energy
Ad Details ：
Headline ：Power Outage Information - Duke Energy
Text ：Report a power outage and get information about power outages in your area from Duke Energy.
Top 3 Ad Creative of Duke Energy
Ad Details ：
Headline ：It feels good to go green
Text ：GoGreen supports the development of new clean energy sources and helps sustain independent clean-energy producers.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 548 | 609 | 391 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 543 x 273 | ||
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Singapore | Canada,Australia,United Kingdom,United States | United States,Singapore |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Duke Energy in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Duke Energy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Duke Energy, you can click the app name below to view related reports, or you can find more info in ASOTools.