Duolingo Kids Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Duolingo Kids's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Duolingo Kids.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Duolingo Kids

App Name : Duolingo Kids

Logo

Duolingo Kids-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Pinterest

Developer : Duolingo

Publisher : HuffPost - News & Politics,Fotor - Photo Editor&Collage,PhotoGrid Video Collage maker,GulogGratis,Montage Video Musique,Instagram

Total creative ads during the time period : 18

Duration : 782

Popularity : 1,816

Check ASO Keywords of Duolingo Kids

2. Duolingo Kids’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Duolingo Kids in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Duolingo Kids in the recent period. As of 2020-09-02, among the Duolingo Kids‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Duolingo Kids's the proportion of networks impressions are placed like this:

Pinterest's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-09-02, Duolingo Kids‘s network with the most ads is Pinterest and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Duolingo Kids

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Duolingo Kids. We can see some advertising trends.

Top 1 Ad Creative of Duolingo Kids

Ad Details :

Headline :Duolingo Kids

Text :A fun and effective new way for kids to learn a second language!

Top 2 Ad Creative of Duolingo Kids

Ad Details :

Headline :Activities for distance learning!

Text :Looking for some extra things to add into the distance learinng school schedule to keep those little minds busy? Here is a great start!

Top 3 Ad Creative of Duolingo Kids

Ad Details :

Headline :Activities for distance learning!

Text :Looking for some extra things to add into the distance learinng school schedule to keep those little minds busy? Here is a great start!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 27 1 1
Popularity 134 51 51
Dimensions 400 x 400 640 x 960 640 x 960
Creative Type Video Image Image
Network Audience Network Pinterest Pinterest
Related Ads 1 1 1
Countries Australia,Malaysia,United Kingdom,United States,Canada Canada,United Kingdom,United States,Australia United States,United Kingdom,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Duolingo Kids in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Duolingo Kids's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Duolingo Kids, you can click the app name below to view related reports, or you can find more info in ASOTools.