Duolingo Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Duolingo’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Duolingo.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Duolingo

App Name : Duolingo



OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Duolingo

Publisher : Audiobooks:children's favorite fairy tales 1,Audiobooks:children's favorite fairy tales 2,Audiobooks:children's favorite fairy tales 4,数学トレーニング(中学1年・2年・3年の数学計算勉強アプリ),Fotor - Photo Editor & Collage,Audiobooks:children's favorite fairy tales 5,Tap Tap Music-Pop Songs,Glamour Me Girl

Total creative ads during the time period : 1,565

Duration : 2,326

Popularity : 142,641

2. Duolingo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Duolingo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Duolingo in the recent period. As of 2020-09-07, among the Duolingo‘s ad creative, the Html category’s proportion is 78.12%, Video category’s proportion is 12.5%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 9.38%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Duolingo’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Duolingo‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Duolingo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Duolingo. We can see some advertising trends.

Top 1 Ad Creative of Duolingo

Ad Details :

Headline :Learn 30+ Languages.

Text :Speak a New Language.

Top 2 Ad Creative of Duolingo

Ad Details :

Headline :Learn 30+ Languages.

Text :Bite-Size Lessons.

Top 3 Ad Creative of Duolingo

Ad Details :

Headline :Learn 30+ Languages.

Text :Fun, Bite-Sized Lessons.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 346 107 100
Popularity 996 819 805
Dimensions 406 x 720 406 x 720 1280 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 2 1
Countries United Kingdom,United States,Australia,Canada Austria,Liechtenstein,Germany Belgium,Monaco,Congo,France,Central African,Luxembourg,Switzerland
Language English German French

Through the above analysis, we can see that the most effective channel for Duolingo in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Duolingo’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Duolingo, you can click the app name below to view related reports.