Express & Star Newspaper Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Express & Star Newspaper's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Express & Star Newspaper.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Express & Star Newspaper

App Name : Express & Star Newspaper

Logo：

OS : iOS

Network : Facebook,Instagram,Twitter

Developer : Express & Star

Publisher : Facebook,Instagram

Total creative ads during the time period : 160

Duration : 920

Popularity : 28,719

Check ASO Keywords of Express & Star Newspaper

2. Express & Star Newspaper’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Express & Star Newspaper in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Express & Star Newspaper in the recent period. As of 2021-04-10, among the Express & Star Newspaper‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-10, Express & Star Newspaper's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Instagram's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-04-10, Express & Star Newspaper‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Express & Star Newspaper

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Express & Star Newspaper. We can see some advertising trends.

Top 1 Ad Creative of Express & Star Newspaper

Ad Details ：

Headline ：Eyesore area of Dudley to be transformed

Text ：Just had the pleasure of joining MP Margot James and local Conservative candidate James Clinton knocking doors to hear what Cradley folk are saying about the local elections.

Some really interesting chats.

Very high numbers are pledging their votes to James Clinton which is great. No one at all, that I spoke to, said they would vote Labour which is even better.

BUT - and it's a big BUT…

There were several people angrily stating they would not vote at all because of “BREXIT being frustrated.”

I totally understand that sentiment but I know James Clinton is a Brexiteer, just as I am and everyone I have spoken to in the local Conservative team. They are all as disappointed as you are that there are some in Parliament trying to frustrate Brexit.

But please consider that this is a LOCAL election about LOCAL ISSUES.

There are a hundred reasons to reject Labour on the local scene.

If you must consider national Brexit issues – remember Labour is now a REMAIN party and want a second referendum in the hope of overturning the result of 2016.

Local Conservatives will protect and deliver your LOCAL services.

This area has been in a Labour stranglehold for decades, every vote counts to remove them locally.

Make your protest vote the EU elections, not the local elections.

IT IS CONSERVATIVES AND THE CRADLEY RESIDENT'S ASSOCIATION THAT HAS DELIVERED REGENERATION TO OUR TOWN LABOUR COUNCILLORS REFUSED TO HELP IN ANY WAY.

Vote Conservative to deliver regeneration #VoteJamesClinton on May 2nd. #WipeLabourOut

Top 2 Ad Creative of Express & Star Newspaper

Ad Details ：

Headline ：Anger as Labour confirms it has thrown out gigafactory plans

Text ：Once again Labour are abandoning our area. Further proof that the only party committed to supporting Jaguar and our electric vehicles are the Conservatives. Vote Robert Alden and back our plan for a gigafactory locally to boost the electric car vehicle industry supporting and creating jobs.

Top 3 Ad Creative of Express & Star Newspaper

Ad Details ：

Headline ：Your views wanted over Tettenhall railway station plan

Text ：A new railway station could open in Tettenhall after a survey was launched for residents’ views.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Express & Star Newspaper in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Express & Star Newspaper's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Express & Star Newspaper, you can click the app name below to view related reports, or you can find more info in ASOTools.

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