Easy Payslip Payroll STP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Easy Payslip Payroll STP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Easy Payslip Payroll STP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Easy Payslip Payroll STP
App Name : Easy Payslip Payroll STP
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : EASY PAY SLIP PTY LTD
Publisher : Facebook,50 Fonts for Samsung Galaxy 2,Instagram,Maths App,Gujarati Baal Geet and Varta
Total creative ads during the time period : 42
Duration : 608
Popularity : 20,023
Check ASO Keywords of Easy Payslip Payroll STP
2. Easy Payslip Payroll STP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Easy Payslip Payroll STP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Easy Payslip Payroll STP in the recent period. As of 2021-05-25, among the Easy Payslip Payroll STP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.64%, Playable Ads category's proportion is 0.0%, Image category's proportion is 36.36%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Easy Payslip Payroll STP's the proportion of networks impressions are placed like this:
Facebook's proportion is 42.29%,
Instagram's proportion is 22.95%,
Messenger's proportion is 22.93%,
Audience Network's proportion is 11.84%,
's proportion is .
In the date of 2021-05-25, Easy Payslip Payroll STP‘s network with the most ads is Facebook and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of Easy Payslip Payroll STP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Easy Payslip Payroll STP. We can see some advertising trends.
Top 1 Ad Creative of Easy Payslip Payroll STP
Ad Details ：
Headline ：Payroll App For Small Business
Text ：
Top 2 Ad Creative of Easy Payslip Payroll STP
Ad Details ：
Headline ：The easiest App for STP: Get compliant in 10 mins
Text ：Easy Payslip lets you process payroll and email employee payslips direct from your smartphone (and our website - mix and match!), And best of all, its STP compliant and ATO approved, so you’re covered for Single Touch Payroll (STP) making it simple for small business owners to manage their payroll...
Top 3 Ad Creative of Easy Payslip Payroll STP
Ad Details ：
Headline ：How To Do Single Touch Payroll?
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 244 | 304 | 339 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 2048 x 1365 | 400 x 224 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Easy Payslip Payroll STP in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Easy Payslip Payroll STP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Easy Payslip Payroll STP, you can click the app name below to view related reports, or you can find more info in ASOTools.