eCebuana Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the eCebuana's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps eCebuana.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of eCebuana
App Name : eCebuana
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Cebuana Lhuillier Rural Bank
Publisher : Facebook,Instagram
Total creative ads during the time period : 27
Duration : 330
Popularity : 3,523
Check ASO Keywords of eCebuana
2. eCebuana’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser eCebuana in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of eCebuana in the recent period. As of 2021-02-15, among the eCebuana‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-15, eCebuana's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-02-15, eCebuana‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of eCebuana
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of eCebuana. We can see some advertising trends.
Top 1 Ad Creative of eCebuana
Ad Details ：
Headline ：
Text ：Sa Cebuana Lhuillier Instant Grat promo, may instant E-Load ka na, may free money transfers pa to the Philippines ang loved ones mo in the U.S.! Sa susunod mong bisita to any Cebuana Lhuillier branch. wag palagpasin ang chance makakuha ng pandagdag call and text in just 3 easy steps! I-check lang ang mechanics below. For more details on the Quiz app, click here: https://bit.ly/CLQuikz
Top 2 Ad Creative of eCebuana
Ad Details ：
Headline ：
Text ：Ka-Cebuana, tumatanggap ka ba ng remittance from your loved ones in the US? Kung oo, may pa bonus si Cebuana Lhuillier Quikz para sayo! Sa Quikz Instant Grat promo, pwede kang manalo ng instant Php 20 E-Load nang walang kahirap-hirap on your next branch visit! Make sure to ask assistance from our branch personnel on the steps to claim your instant E-Load! Sa susunod mong bisita, tandaan na mag Quikz instant grat na!
Top 3 Ad Creative of eCebuana
Ad Details ：
Headline ：Invest in Gold
Text ：Sa Cebuana Lhuillier makakabili ka ng totoong at murang ginto na abot-kamay at swak sa iyong bulsa. Punta na sa pinakamalapit na Cebuana Lhuillier store sa inyong lugar upang makabili ng abot kayang ginto. *Available in selected Cebuana Lhuillier branch only
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 1 | 2 |
| Popularity | 940 | 731 | 215 |
| Dimensions | 720 x 720 | 720 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Philippines | Philippines | Philippines |
| Language | English | Filipino | Filipino |
Through the above analysis, we can see that the most effective channel for eCebuana in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free eCebuana's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to eCebuana, you can click the app name below to view related reports, or you can find more info in ASOTools.