EDF Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the EDF's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps EDF.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of EDF
App Name : EDF
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : EDF Energy Ltd
Publisher : Frozen Water Slide Car Race: Aqua Park adventure,Facebook,Instagram,Nikola Tesla Inventions,Çeyiz Sepeti,Bubble Shooting Pro,Relaxing Sounds Spa
Total creative ads during the time period : 220
Duration : 1,741
Popularity : 15,161
Check ASO Keywords of EDF
2. EDF’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser EDF in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of EDF in the recent period. As of 2021-03-16, among the EDF‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, EDF's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, EDF‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of EDF
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of EDF. We can see some advertising trends.
Top 1 Ad Creative of EDF
Ad Details ：
Headline ：Super Cheap Off Peak Electricity for EV Drivers
Text ：Charge every night with GoElectric 35 and EDF with 100% Zero Carbon Renewable electricity
Top 2 Ad Creative of EDF
Ad Details ：
Headline ：Simple electricity tariff for new electric car drivers
Text ：With EDF's GoElectric single-rate tariff you can relax knowing you're on a fixed price electricity tariff all day and all night. Charge your car whenever you like with no complicated time of use rates.
Top 3 Ad Creative of EDF
Ad Details ：
Headline ：Need More Hours to Charge Your Electric Car?
Text ：You can now charge your electric car and power your home with half-price electricity overnight and all weekend with the GoElectric 98 tariff from EDF
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 33 |
| Popularity | 160 | 160 | 160 |
| Dimensions | 600 x 315 | 600 x 315 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United Kingdom,Australia,United States,Canada | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for EDF in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free EDF's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to EDF, you can click the app name below to view related reports, or you can find more info in ASOTools.