El Universal Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the El Universal's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps El Universal.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of El Universal
App Name : El Universal
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : El Universal C.P.N.
Publisher : Facebook,Instagram
Total creative ads during the time period : 380
Duration : 1,100
Popularity : 23,931
Check ASO Keywords of El Universal
2. El Universal’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser El Universal in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of El Universal in the recent period. As of 2021-05-24, among the El Universal‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, El Universal's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, El Universal‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of El Universal
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of El Universal. We can see some advertising trends.
Top 1 Ad Creative of El Universal
Ad Details ：
Headline ：Arturo defendió a su hija de 6 acosadores y lo asesinaron en Iztapalapa
Text ："Disculpe porque usted no sea un Monumento señor Arturo, porque si lo fuera México estaría ardiendo por qué se metieron con usted, pero no, nadie habla de que fue un heroe por defender a su hija."
Top 2 Ad Creative of El Universal
Ad Details ：
Headline ：Costa Rica, del ejemplo al deterioro
Text ：Costa Rica, que en marzo, abril y mayo se convirtió con Uruguay y Paraguay en uno de los campeones de América Latina en combatir el coronavirus, comenzó en junio a ceder con rapidez en un deterioro que se agravó en julio y pronosticó una implacable turbulencia sanitaria para agosto, septiembre y octubre próximos.
Top 3 Ad Creative of El Universal
Ad Details ：
Headline ：Es por la Salud de tod@s
Text ：El PRI, desde la oposición, ha demostrado estar a la altura de México. No nos mueve la ambición ni el poder, sino el servicio público, buscamos que las medicinas y vacunas que se requieren sean proveídas oportunamente.
Mi opinión en El Universal.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 1 | 68 |
| Popularity | 704 | 276 | 236 |
| Dimensions | 600 x 315 | 651 x 400 | 600 x 315 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | Mexico,Panama,Chile,Paraguay,Argentina,Peru,Venezuela,Cuba,Spain,Colombia | Colombia | Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for El Universal in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free El Universal's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to El Universal, you can click the app name below to view related reports, or you can find more info in ASOTools.