El Universal + Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the El Universal +’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps El Universal +.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of El Universal +

App Name : El Universal +

Logo

El Universal +-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : El Universal CPN

Publisher :

Total creative ads during the time period : 30

Duration : 420

Popularity : 3,092

2. El Universal +’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser El Universal + in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of El Universal + in the recent period. As of 2020-09-05, among the El Universal +‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, El Universal +’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Audience Network’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, El Universal +‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of El Universal +

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of El Universal +. We can see some advertising trends.

Top 1 Ad Creative of El Universal +

Ad Details :

Headline :Oscar 2020: Llegan estrellas del cine mundial a la alfombra roja

Text :¡Por eso amamos a Keanu Reeves! ❤️

Top 2 Ad Creative of El Universal +

Ad Details :

Headline :Hay códigos civiles en estados que son discriminatorios contra las mujeres: Sánchez Cordero

Text :La titular de la Secretaría de Gobernación exhortó a los congresos locales y a los gobernadores a que revisen sus códigos, porque, reiteró, se tiene que eliminar los resabios que hay

Top 3 Ad Creative of El Universal +

Ad Details :

Headline :Hay códigos civiles en estados que son discriminatorios contra las mujeres: Sánchez Cordero

Text :La titular de la Secretaría de Gobernación exhortó a los congresos locales y a los gobernadores a que revisen sus códigos, porque, reiteró, se tiene que eliminar los resabios que hay

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 35 35
Popularity 999 176 175
Dimensions 960 x 590 651 x 400 651 x 400
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 1 1 1
Countries Angola,Portugal,Brazil Mexico Mexico
Language Portuguese Spanish Spanish

Through the above analysis, we can see that the most effective channel for El Universal + in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free El Universal +’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to El Universal +, you can click the app name below to view related reports.