ENPay Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the ENPay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ENPay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of ENPay

App Name : ENPay

Logo

ENPay-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Allyes Doo

Publisher :

Total creative ads during the time period : 25

Duration : 262

Popularity : 7,811

2. ENPay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser ENPay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of ENPay in the recent period. As of 2020-08-29, among the ENPay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-29, ENPay’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 50.0%,

Messenger’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-29, ENPay‘s network with the most ads is Instagram and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of ENPay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ENPay. We can see some advertising trends.

Top 1 Ad Creative of ENPay

Ad Details :

Headline :ENPay - Elektronska naplata putarine

Text :ENPay aplikacija vam omogućava da plaćate putarinu na najlakši mogući način. Sa bilo kog mesta, bez čekanja i bez keša.

Top 2 Ad Creative of ENPay

Ad Details :

Headline :Aktiviraj svoj nalog sada

Text :ENPay app is the most flexible online ENP toll option for Serbian highway network system – right from the mobile device, at any time and any place. ENPay mobile application offers drivers a quick and easy access to the most important features of the online electronic toll collection system in Serb...

Top 3 Ad Creative of ENPay

Ad Details :

Headline :Aktiviraj svoj nalog sada

Text :ENPay app is the most flexible online ENP toll option for Serbian highway network system – right from the mobile device, at any time and any place. ENPay mobile application offers drivers a quick and easy access to the most important features of the online electronic toll collection system in Serb...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 118 120 120
Popularity 875 827 825
Dimensions 1200 x 628 1200 x 1200 1200 x 1200
Creative Type Image Image Image
Network Facebook Facebook Audience Network
Related Ads 1 4 4
Countries Serbia and Montenegro Serbia and Montenegro Serbia and Montenegro
Language NA English English

Through the above analysis, we can see that the most effective channel for ENPay in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free ENPay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to ENPay, you can click the app name below to view related reports.